course. Here we have done a project on a READY TO EAT FOOD INDUSTRY as a part of MARKETING RESEARCH INFORMATION SYSTEM course. The current situation is made known to the students when they undertake the project. The project gives better insides into the application part of the theory. The companies in an industry and their operations can be better known by the students when they analyse the data‚ and prepare the project. This project is on the study of READY TO EAT FOOD market of India. We have done
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Is It Necessary for Students to Eat Breakfast According to a recent study of 700 ninth graders in Louisiana who completed a 24-hour recall of dietary intake‚ "both girls (23%) and boys (14%) skipped breakfast. Overall‚ results showed that 19% of the students skipped breakfast"(Zullig 6). There are some excuses for students who are not have breakfast. Some students who stay up late to study at night choose to miss breakfast so that they can have a few extra minutes in bed. Others feel not hungry
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Introduction Healthy Co. Pty Ltd is a food processing organisation located in Queensland‚ Australia. ‘Nutri Mix’ breakfast cereal is the product developed by the company for this market and it’s focused on nutrition and healthy life choices. The initial research was focused on six local macro-environment factors that could potentially impact the product. The factors in favour of marketing such a product on the Australian market reside in an aging population as proportion of total population‚ forcing
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Special K Breakfast Cereal This paper will critically review the situation and positioning of Special K breakfast cereals within the UK. In order to undertake this analysis a variety of observations have been carried out within supermarkets‚ these observations are accompanied by a number of assumptions which were developed following the earlier observations to determine target markets and marketing approach. The marketing concepts discussed have been sourced from Kotler et al (2009). Discussion
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Breakfast Cereals Product Analysis 1 (using A.C.C.E.S.S.F.M) During this product analysis I am going to "close-up" onto a breakfast cereal packaging and find out about its design‚size‚T.M.G.‚etc. The reason of my research is to get more information and new ideas - from competitor products - that can be eventually used for my own product. AESTHETICS: The product that I’m going to analyse today is called "Sunny-Bisk"‚its shape is rectangular
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Sales of private label cereal grew 50% from 1991-1994 in the Ready-to-Eat breakfast cereal industry. Some of the factors that contributed to the entry of private label cereal manufacturers and their subsequent growth include - lower costs related to manufacturing‚ packaging‚ marketing‚ R&D compared to the Big 3 cereal companies‚ product quality approaching that of branded products‚ higher margins for grocers‚ lower priced products. Some observers blamed higher prices and elaborate expenditure on
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Executive Summary Breakfast cereals are an important part of the British diet and a key sector of the grocery market in the UK‚ with over 90% household penetration. In 2000‚ 414‚000 tonnes of breakfast cereals were sold in the UK‚ at a retail value of £1.1bn The breakfast cereals market is made up of two main sectors‚ firstly‚ the ready-to-eat sector‚ which consists of staples including corn flakes and wheat. Secondly‚ the hot cereals sector‚ which consists of cereals that require some kind
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Reason for the high-profitability of the RTE cereal business: The "Big Three" cereal manufacturers have jointly monopolized the market and have reaped high profits from their monopoly pricing combined with the tacit co-ordination they share regarding price hikes. The "Big Three" have backed up their monopoly strategy with their strong relationships with each other and with regional and national grocers. This relationship allowed them to control or buy shelf space and ideal positioning of their product
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influence consumer purchases. As mentioned earlier there are case studies that examine the actual cereal box design as a factor that influences consumer choice. The purpose of the current study is to determine what factors are involved in the choice of cereal as breakfast. As we consider that there are numerous elements that impact consumer’s choice of cereal; it is affordable‚ it is nutritious‚ it is easy to make‚ etc. For the purpose of the case‚ we will conduct separate surveys to determine the impact
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estimated to be 6500 tons valued at Rs.2 bn. The market for branded chips has been growing at a fast pace of around 20-25 % annually. Since the majority of MNC’s entered their venture in Ready-To-Eat Snacks & Namkeens. The project was conducted to study the overall industry for Ready-To-Eat Snacks & Namkeens. The research was conducted to study the actual buying behavior of the consumers and their preference for such a category of food. Research methodology being exploratory research Questionnaire
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