potential gain from the first-mover advantage by launching the product now versus increased market visibility and certainly by launching the product later after proper market research. Adding to the pressure to make a quick decision is the rumor that Cereal Partners is planning to launch Berry Burst Cheerios in France‚ a move that could potentially threaten United Cereal’s position as the first mover in the market. In order to make an informed decision on this complex issue‚ it is prudent to first evaluate
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OMG ACTIVE CEREAL TWO-YEAR MARKETING PLAN By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers‚ so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan
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To Eat or Not to Eat In the twenty first century people have managed to clone animals and transplant organs but they still have not managed to cope with many serious diseases. Some of the most widely spread are the eating disorders – such as anorexia nervosa‚ bulimia nervosa and binge eating disorder. Even though many people underestimate them‚ they are extremely dangerous and even fatal. In order to prevent eating disorders‚ we should learn more about them. First of all‚ everyone can be affected
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United Cereal Memorandum Date: May 21‚ 2015 To: Lora Brill From: Subject: Healthy Berry Crunch Launch Decision Recommendation: 1. United Cereal (UC) should launch Healthy Berry Crunch in France 2. Healthy Berry Crunch should become UC’s first Eurobrand Rationale for Recommendation 1: 1. Consumers have an increased interest in healthy foods 2. Special K is currently the only competitive product in the market for healthy cereals and UC will have the advantage if they launch now before
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The MRE (Meal - Ready to Eat) Retort Pouch and Component Packaging OUTLINE I. Abstract A. The Meal‚ Ready-to-Eat B. Nutrition 1) Caloric value 2) Recommended Daily Allowance II. Introduction to the Retort Pouch A. Make-up of the pouch 1) Tri-laminate MRE retort pouch 2) Manufacturing specification 3) Thermo-stability requirements B. Laminate qualities 1) Three layers and object of design implementation
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maybe you didn’t have time to eat anything at all. One thing is for sure – breakfast is the most ambivalent meal in college life. Some prefer to skip breakfast all together‚ while some just grab something small as they walk out the door – is there really anything wrong with that? We’re putting “the most important meal of the day” under the microscope‚ discovering what it means in the context of a busy college schedule (Palladino‚ 2012). The importance of breakfast consumption has been researched
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Breakfast Habits and Daily Performances of College Students Roselynn Chai Rou Xin‚ Wong Mei Wei‚ Daniel Low Qien Wey‚ Gareth Kam Chee Hoong HELP College of Arts & Technology Introduction Background Information What is breakfast? Breakfast is commonly known as the first meal of the day and it serves as the fuel and energy booster to our body as refreshment after our long fasting during sleep time. Breakfast has been described as the most important meal of the day‚ contributing substantially
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The case United Cereal‚ one of the leaders in breakfast cereals‚ is trying to increase its share in the worldwide 21 billion Dollar market. Because it’s time to change something‚ to keep up with the market rivals and due to other different issues Ms. Laura Brill now challenges whether she should proceed with a “Eurobrand” strategy‚ which is an single model for whole Europe‚ or remain with the subsidiary-led country-by-country model. The two opportunities If Ms. Laura Bill could develop and apply
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Company transformed their whole-wheat cereal brand Pep‚ into something that revolutionized the breakfast industry. Pep was the first cereal to be advertised as vitamin fortified‚ enriched with vitamins B and D as part of William Keith Kellogg’s mission to increase the nutritional content of his products. The altered product was advertised through many mass media outlets as a healthy‚ energizing alternative to their competitor’s average breakfast options. Pep cereal was massively advertised through many
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Barriers-to-entry Examples Investment To achieve minimum efficient scale‚ it is estimated that a RTE cereal plant needed to produce 75 million pounds per year‚ which requires a capital investment in excess of $100 million and about 125 employees. High Research and Development Cost The RTE cereal industry spent about 1% of gross sales on R&D in 1993‚ whereas the food industry spent only 0.7% of gross sales. It requires 2-4 years and $5-10 million to develop a new brand Distribution barrier
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