behavior. Our target customer is middle income people. In this customer segment people are usually used to having ‘roti’ or ‘Parata’ for breakfast. But consumers are becoming more health conscious and somewhat multi-cultural (in a way consumer’s are trying to adopt other cultures and eating habits) these days and that is where our focus is to emerge our breakfast cereal product with the changing culture. ii. Social: In addition to cultural factors‚ a consumer’s behavior is influenced by
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Xuan My Tran Professor Courtney Anderson Public Speaking T/TH 4:00 22‚ April 2014 Persuasive Speech- Why Should We Eat Breakfast Every Day? Specific purpose: Significant changes need to be implemented to benefit our health. Thesis: In order to address this topic we will examine first‚ what exactly the problem is‚ second‚ it effects‚ and finally‚ what we can do to make this change to our lifestyle. I. Introduction: Attention Getter: How do you feel when you wake up in the morning? Some of
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people‚ go though the day without having breakfast. Many people believe that it is not necessary‚ or they say that they don’t have time for that‚ and begin their day with no meal. I believe that everyone should eat breakfast before going to their activities. The purpose of this paper is to show the importance of breakfast‚ especially for students. The first reason why you should eat breakfast before going to school is for your health. When you skip breakfast and go to school‚ you are looking for
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UNITED CEREAL: LORA BRILL’S EUROBRAND CHALLENGE Introduction. The “United Cereal” case is focusing on European division of a giant multinational breakfast food company‚ which describes a launch decision for a new cereal product. As the case evolves‚ the decision has major strategic and organizational implications for Lora Brill‚ European VP. Lora Brill has been concerned with the decision of whether to make some major changes to a company with 100-year success history in order to push growth
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United Cereal: Lora Brill’s Eurobrand Challenge Decision: Healthy Berry Crunch – new breakfast cereal French Subsidiary-> Launch United Cereal: Breakfast Cereal Pioneer: 2010: 100 BDay Originially: packaged cracked wheat‚ rolled wheats‚ malt flakes Diversified: snack foods‚ diary products‚ drinks‚ beverages‚ frozen foods‚ and baked goods. Business= 9 Billion (cereal =1/3 x 9 = 3 billion. UC’s Corporate Values‚ Policies‚ Practices.: Commitment‚ Diligence‚ Loyalty The UC Way – processes & Practices
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Persuasive Speech Formal Outline INTRODUCTION Attention Getter: (Chews gum) Is this annoying you? Do you want me to stop? What if I told you that this pass-time‚ can actually make you a better student? Topic Revelation Statement: In the next few minutes‚ I will testify three astounding benefits why you should start chewing gum everyday! Significance Statement: We all seek to improve something about ourselves and chewing gum is going to do just that. According to wrigley.com updated in 2012
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“United Cereal: Lora Brill’s Eurobrand Challenge” case analysis Question 1. As Lora Brill‚ United Cereal European VP‚ would you authorize Jean-Luc Michel’s request to launch of Healthy Berry Crunch in France? Be sure to analyze both sides: Launch and Delay Launch (summarize in a table format and then discuss). Question 2. Does United Cereal represent an example of centralized or decentralized international management? Question 3. What do you think of Brill’s Eurobrand proposals? Should
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Cereal Questionnaire Your gender? A .Male B. Female Your age? Under 20 B.21-30 C.31-40 D.41-50 E.51-60 F.61-70 G.Over 70 3.Do you regular eat breakfast? Yes B.No 4.How often do you eat cereal as breakfast? Every day B.Three times per week C.Five times per week D Never 5.Why do you choose cereal as breakfast? Healthy B.Convenient C.Cheap D.Other 6.What do you usually take into consider when you purchasing a cereal? Weight loss
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OMG ACTIVE CEREAL TWO-YEAR MARKETING PLAN By Christine Shao Name and appropriateness of choice OMG is a pet phrase among teenagers and also I want to deliver a message to costumers that the cereal has amazing taste. Our target customers are teenagers‚ so the word ‘ACTIVE’ is used to describe how the teenagers should be. Summary of market position OMG Active Cereal is a new breakfast cereal which is based on rice bran. Rice bran has a high nutrition value and is rich in anti- oxidants and beta-glucan
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The MRE (Meal - Ready to Eat) Retort Pouch and Component Packaging OUTLINE I. Abstract A. The Meal‚ Ready-to-Eat B. Nutrition 1) Caloric value 2) Recommended Daily Allowance II. Introduction to the Retort Pouch A. Make-up of the pouch 1) Tri-laminate MRE retort pouch 2) Manufacturing specification 3) Thermo-stability requirements B. Laminate qualities 1) Three layers and object of design implementation
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