DATE: January 9‚ 2010 RE: Calgate Max Fresh: Roll out Brand Summary: In February 2005‚ Nigel Burton‚ in his third year as president of global oral care at Colgate- Palmolive Company (CP)‚ had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF)‚ a new tooth paste that had helped drive Colgate to a record 34.8% value share in the important US market‚ was in the global pipeline for 2005. Burton had on his desk the proposed marketing launch plan for CMF
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Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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(1)colgate (2)closeup (3)pepsodent (4)dabur red (5) sensodyne Intro about toothpastes Earlier in India‚ oral hygiene was the domain of local home made ayurvedic powders and natural herbs. The history of toothpaste industry in India can be traced back to the year 1975. Now‚ the awareness regarding oral hygiene in the Indian society has increased and thus many companies have come up with their brands of toothpaste. The first toothpaste to enter the Indian market was Colgate. In recent years the
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together. This will involve among other things‚ accepting and sampling different types of foods and even adjusting their diets. This is due to the large impact culture and ethnicity has on diet‚ which results in changes in heath. As a result the choices and selections of food that people make‚ in the classes of foods they eat‚ will vary widely. Different cultures may encourage or frown upon consumption of different foods by individuals who belong to their groups. Also the consumption of different
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Choice Is Your Choice How would you feel if you went to the store and you were told what to buy? What if you were told what to do? What if you had no choice in where to go or what to wear? How would you feel if these choices were limited to just two or three choices to choose from? In this day and age‚ the variety of choice has grown to almost limitless. This abundance of choice gives people the opportunity to be different. Individuality would mean nothing if we all wore the same clothes‚ ate the
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Emanuela Sabau Dr. Geri Harmon English 1101 12/07/2010 Choices Our lives are full of choices‚ from the moment our eyes open in the morning to when they close at night. We make choices every day. Some are considerably easy and we don’t even pay attention to them‚ while others are at times complicated. Some of the choices we have to make in life are easier than others. One of the relatively easier ones is what clothes to wear every day. Selecting what to wear each day can be a horrific‚ time-consuming
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Choices & Control Charlene Carpenter January 27‚ 2013 CHOICES & CONTROL Choices are not irrevocable….they can be remade. ~Julie Riebe Choices and the control you have on them‚ help in improving one’s personal outlook. The beautiful thing about choices are that we can remake them‚ so that they can fit in with our lives‚ goals and the outcomes we expect from those choices. We also have the control‚ and no one else in making the right choices‚ by what we
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COLGATE Business Overview Colgate Objectives Organization Structure $10.6 Billion Revenue (2005) Operating in 200 Countries 70% of sales outside the US Compete in Oral Personal & Home Care; Pet Nutrition segments Brands: Colgate‚ Palmolive‚ Speed Stick‚ Ajax‚ Hills Science Diet Consistent unit volume‚ revenue and gross margin growth. Focus on high margin core businesses. Case Facts: Colgate Max Fresh Colgate Max Fresh (CMF) launched in 2004 Less cannibalization than expected More
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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CASE: Colgate Max Fresh: Global Brand Roll-Out (HBS 9-508-009) Colgate Max Fresh (CMF)‚ a new toothpaste formula with patented breath-freshening technology‚ had been introduced in the U.S. and was in the global pipeline for 2005. Nigel Burton‚ president of global oral care at Colgate-Palmolive Company (CP)‚ had on his desk the proposed marketing launch plans for CMF in China and Mexico. Each plan sought to maximize business potential in the local market. Burton needed to assess these plans
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