The Barbie Effect As a parent‚ giving your little girl the Barbie doll that she has always wanted for her fifth birthday seems like a harmless gesture at the time‚ but what most parents don’t realize is that Barbie often effects the way a young girl perceives her body. What many parents don’t think about is that when these young girls are playing with their brand new Barbie doll‚ their brain is registering everything about that doll. How popular and perfect she is‚ so naturally
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Case Study Mattel’s Toy Recall And Supply Chain Management Susita Asree5/11/2014 MGMT 516 By: Divangi Shah CWID: 802164541 Why do firms contract overseas for production of products they sell? Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. One of the biggest advantages is cheap labor that cut down the cost of the products. To get the advantage of the cheap fuel prices and raw materials to make the products
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Is Barbie Harmful to Young Girls? Blonde hair‚ blue eyes‚ business woman‚ rock star‚ princess and doctor‚ can you guess who? It’s Barbie. To be beautiful is to possess qualities that give great pleasure or satisfaction‚ and for most‚ Barbie is the epitome of beauty. For years Barbie has been a doll that has been living in the hands of girls of all ages. Some girls start getting Barbies as young as three years old and continue to collect these dolls sometimes into early adulthood. But are these
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Marketing MBA Fall 2013 Mattel Individual Case Report I. Executive Summary Mattel‚ Inc. (Mattel or ’the company ’) designs‚ manufactures and markets toys across the globe. The company operates in the Americas‚ Europe and the Asia-Pacific region. Headquartered in El Segundo‚ California‚ and the company employs approximately 30‚ 000 people as of December 31‚ 2012. Mattel has some of the highly recognized brands in the toy industry‚ with its core brands providing strong sales
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impressionable? Her name is Barbie and that is exactly the impression of her that young‚ new‚ millennial parents would have you believe. They would have you believe that an inanimate object is to blame for the poor self image the girls of today have. It is not as if the media has already taken everything they deem desirable about a women’s body and have objectified it in all manners possible for a profit. It is not as if the film industry stereotyped what “beautiful” was long before Barbie was even hitting
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It has been 55 years since the first Barbie was born. Almost every girl in the world has had at least one Barbie in their life. Statistics show that every second at least 2 Barbies are sold around the world! Yet how is this perfect doll impacting millions of teenage girls and women’s around the world? While researching this topic I stumbled upon a very disturbing picture‚ this teenage girl was holding a Barbie and was comparing the doll to her body. What kind of messages are we sending to young
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Bibliography: Barbie’s Success story (Case study) http://www.marlbe.com/ http://www.megaessays.com/viewpaper/4101.html http://collectdolls.about.com/b/2004/11/08/barbie-doll-creator-ruth-handler-to-be-featured-on-pbs-series.htm http://www.zimbio.com/Barbie+Collector/articles?error=Article+does+not+exist. http://www.ru.org/society/barbie-around-the-world.html
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Evening Informative Outline Deborah Cooper The History of Barbie and How Profitable Collecting Her Can Be Speech Goal: I want my audience to know how Barbie came to be‚ and how collecting the different types can be profitable. Introduction Hook: I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! Credibility: My name is Debbie Cooper‚ and I am a Barbie Collector. Thesis: Knowing the history behind what you collect‚ makes it even more
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Unit Four Mattel Case Study Analysis Tosha Collins Kaplan University School of Business and Management MT 460-04 Management Policy and Strategy Dr. K. Peterson 1/31/12 Unit Four Mattel Case Study Analysis In 1944‚ the Mattel brand was founded by Ruth and Elliot Handler and Harold “Matt” Matson. They launched Mattel out of a garage workshop in Southern California. The first Mattel products were actually picture frames‚ but Elliot soon started using the scrap from the picture frames to create
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Week 3 IRAC method Aug 18‚ 2014 Week 3 IRAC method Mattel‚ Inc. v. MGA Entertainment‚ Inc. Case No. 11-56357 (9th Cir. Jan. 24‚ 2013) United States Court of Appeals for the Ninth Circuit Facts This was a litigation case between Mattel‚ Inc.‚ the maker of Barbie dolls‚ and MGA Entertainment‚ Inc.‚ the maker of Bratz dolls‚ Mattel stated claims for copyright infringement and misappropriation of trade secrets‚ and MGA stated its own counterclaim misappropriation of trade secrets. The idea
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