Gender Roles in Toy Story 3: To Barbie or Not To Barbie Gender is not biological‚ only the sex of a person is. One’s gender is determinate upon who they are in their mind and soul. In Toy Story 3‚ the sex does not exactly match each toy’s gender. There is a question of boy’s toys versus girl’s toys. For example‚ just because Jesse is a girl‚ doesn’t necessarily mean she is a girl’s toy. The same goes for Ken‚ who is in fact a girl’s toy‚ even though he is a boy. The characters exemplify how
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Caltagirone OPMG 486 November 18‚ 2014 MATTEL TOY RECALLS SUMMARY Mattel Incorporated is now the second largest global toy manufacturing company after being the largest toy manufacturer for years (Soloman). Mattel Inc.‚ headquartered in El Segundo‚ California‚ produces well-known toys such as Barbie‚ Hot Wheels‚ and Fisher-Price toys for children. Mattel is not only a leader in the toy industry with over $6 Billion in sales in 2013 (Soloman)‚ Mattel also leads the industry in corporate responsibility
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What are the opportunities and threats that Mattel faces as it looks ahead? SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses‚ and for identifying both the Opportunities open to you and the Threats you face. The SWOT analysis below is to understand the areas of improvement for Mattel while analysing its strengths. Also‚ to maximize the opportunities it has and minimize the threats. SWOT for Mattel Strengths Still a market leader- although it is true that the
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Based in California‚ Mattel‚ Inc. designed‚ manufactured‚ and marketed a broad variety of toy products. The company’s core product lines included Barbie fashion dolls‚ Hot Wheels die- cast vehicles‚ Fisher-Price preschool toys along with Disney toys and games like Scrabble (Johnson‚ 2010). Summer of 2007‚ Mattel‚ a global leader in toy manufacturing was faced with a tough challenge of restoring their consumer confidence following several recalls of their toys made in China. Mattel known for possessing
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“I’m a Barbie girl‚ in the Barbie world Life in plastic‚ its fantastic! You can brush my hair; undress me everywhere Imagination‚ life is your creation.”- Aqua It’s a life in plastic. She has a family‚ pets‚ a boyfriend‚ a profession‚ and various outfits. It’s what most young girls grow up with. Their very first doll can make a difference in one’s life. The Barbie doll from the early adolescents’ experiences with‚ and views of‚ Barbie article states that‚ “it is one of the most successful
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A Look Worth Dying For The theme of the poem‚ “Barbie Doll‚” by Marge Piercy is the overwhelming pressure society exerts on females to be stereotypically attractive and the willingness to go to great lengths in order to achieve “perfection.” Many females‚ especially teenagers‚ are faced with this feeling every day. Growing up during the age of advanced computer technology and social media only exacerbates this problem. Many adolescent girls can relate to the fear of being bullied because they do
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The Negative Impacts of Barbie on Young Girls Barbie dolls are a common toy among many girls around the world. As girls age‚ Barbie plays a key role in their self—image. Girls desire to be just like the Barbie doll which can lead to unhealthy ways of living. One might object that Barbie leads to unhealthy ways of living‚ but many young girls that play with a Barbie doll are shown to having a eating disorder as they grow up. Barbie dolls are bad influences because they lead to eating disorders‚ false
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Case Study: Mattel and Toy Safety 1. Introduction 1. Situational Analysis Mattel Inc.‚ headquartered in El Segundo‚ California was the global leader in design‚ manufacture and marketing of toys and family products. Mattel toy lines included such best selling brands as Barbie‚ Hot Wheels‚ Matchbox‚ American Girl‚ Radica and Tyco as well as Fisher-Price brands including Little People‚ Power Wheels and a wide range of entertainment-inspired toys. In 2007‚ Mattel manufactured about
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The short story Barbie Q explains that a Barbie is the ideal woman. The Barbie is an example of what women believe to be perfect. The quote “So what if we didn’t Get our new bendable legs Barbie in nice clean boxes and had to buy them on Maxwell street all water soaked and sooty”(Cisneros). This quote means that anyone would buy a Barbie for a cheaper price because they didn’t have the money at the time and who would care if the dolls were wet or smoked. For example the barbie with the melted leg
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Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie
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