In the summer of 2007‚ Mattel‚ the largest toymaker in the US‚ saw its sales dip sharply when it recalled its Chinese-made toys several times. The recalls also led to public hearings in the US Congress‚ which significantly affected its reputation. Like other toymakers‚ Mattel had been relocating its production abroad and outsourcing the manufacture of parts and components. In 2007‚ Mattel produced 65% of its toys in China.1 In contrast to its competitors‚ however‚ Mattel understood the importance
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Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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Barbie: The Bitch Has Everything? On eBay‚ a bidder can purchase a pink license plate frame that says‚ “I want to be Barbie. The bitch has everything.” Barbie appears to have the perfect body‚ Ken‚ her handsome boyfriend‚ a multitude of careers ranging from a teacher to an astronaut‚ and an endless wardrobe with all the accessories. But a close examination of Barbie may reveal that she does not have everything. Mattel’s Barbie doll has enjoyed a long and profitable history. Invented by
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Mattel‚ Inc: Vendor Operations in Asia 小组成员：葛晔韬、李如妍、陈嘉、黎健兴、马迪 Introduction Mattel is a leading company in the toy industry created in 1945‚ which owns a number of iconic toys and renowned brands. Mattel differentiate between core and non-core products‚ manufacturing its core products in-house and outsourcing non-core products. And core products include Barbie‚ Hot Wheels products‚ selective Disney and Fisher Price lines‚ while non-core products tended to be promotional items‚ or toys with short
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Mattel in China Introduction : Mattel is an American company Specialized in toys and games‚ founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname‚ and "El" in Elliot. Mattel brands include Barbie‚ Big Jim‚ Fisher-Price‚ Hot Wheels‚ Magic 8 Ball‚ The Masters of the Universe‚ Matchbox and Polly Pocket Publishes games and Othello‚ Scrabble (except North
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moon and a Women’s World Cup Soccer player. Who is this superstar? It’s none other than Barbie doll; the doll who is only 50 years old and still looks like a teenager. This story takes place in the 30’s. It’s a story that’s starts out sounding like one we’ve all heard before. A young girl meets a boy and they fall in love‚ the girl graduates from high school. She has visions of a great career success in the real world and wants to go to college. Her parents are not exited about college since it was
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#07 - Teaching Case Study Hazardous Toy Recalls at Mattel‚ Inc. Key words: Chinese manufacturing‚ outsourcing‚ product recalls‚ global supply chain risk Type of submission: teaching case study Hazardous Toy Recalls at Mattel‚ Inc.[?] Abstract In 2006 and 2007 Mattel‚ Inc. was faced with massive recalls of Chinese-made toys due to potentially dangerous levels of lead in various toy model surface paints and small magnets in toys which could fall off and be swallowed. This
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History of Barbie. She’s a Nurse‚ Fashion Model‚ Astronaut‚ gymnast‚ and in the army. How could one girl play so many rolls? It’s Barbie... Barbie is a brand of doll representing a slim‚ shapely young woman‚ especially one with blond hair‚ blue eyes‚ and fair skin. Over 50 years Barbie has been the role model for many girls all around the world The 3 main points I will be talking about how Barbie was inspired‚ how she have changed over the years and the Barbie controversy. In 1959 Barbie was invented
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PICTURE NOT SO PERFECT 2 If Barbie were a real woman‚ she would have outstandingly impossible and physically unattainable proportions. Anna Quindlen makes this observation very clear in her New York Times article “Barbie- the issue‚ not the doll.” According to Quindlen since the day Mattel sent Barbie down the assembly line‚ there has been controversy among feminists‚ mothers‚ and women of all races. With her unrealistic
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revision Who is Barbie? What does she stand for? Do all younger girls envy her? Emily Prager is a columnist for the New York Times and a fiction writer who has written many books. She reads an article in the New York Times about a man’s death‚ Jack Ryan. He was an inventor and designer‚ a man with many accomplishments. As Prager reads on‚ to her astonishment‚ she discovers that one of Ryan’s accomplishments was designing Barbie. “Of course‚” she thought. Why would a woman make Barbie with a “39 inch
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