MATTEL: CRISIS MANAGEMENT or MANAGEMENT CRISIS Introduction In late 2006 and early 2007 a number of imports from China were found to pose health risks. In the most serious case the deaths of 200 people in Haiti and Panama were linked to syrup from China containing the chemical diethylene glycol used in antifreeze‚ British Airways withdrew Chinese toothpaste from its in-flight pouches for the same reason. Large quantities of imported dog food were found to contain the chemical melamine‚ resulting
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Mattel vs Hasbro Mattel: History: Mattel was founded in 1945 by Matt Matson and Elliot and Ruth Handler as a picture frame manufacturing company. The name Mattel was derived from a combination of the two names‚ Matt and Elliot. They operated out of a garage in Southern California. Handler then recognized an opportunity and began to manufacture dollhouse furniture with scrap material from the picture frame business
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Mattel Inc. Segmentation Tiffany Stoner MKT/571 August 04‚ 2014 Isaac Owolabi Abstract This paper is about the company Mattel and segmentation. It discusses the segmentation that the company can do for marketing their products. It will discuss demographic‚ psychographic‚ geographic and behavioral characteristics segmentations. The paper examine opportunities for a segmentation and what each segmentation means for the company. Mattel Inc. Segmentation
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CASE STUDY: “Consumer Rights and Product Safety: Mattel” Who: Mattel‚ Early Light Industrial Co.‚ Hong Li Da‚ Lee Der‚ United States‚ European Union‚ China When: August-November 2007 Where: Honk Kong‚ China‚ United States‚ United Kingdom What: In 2007‚ a number of recalls affected Chinese products as diverse as toothpaste to pet food to toys. In the toy industry‚ companies such as R2 Corporation and Mattel‚ the largest toy-maker in the world‚ responded to safety concerns by recalling over
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Mattel SWOT analysis Strengths Strong brand portfolio. For the past 69 years Mattel has developed some well-known core brands such as‚ Barbie‚ Hot Wheels‚ American Girl‚ Thomas & Friends and Fisher-Price to become the largest toy company in the world (Hartline‚ M. & Ferrell‚ O.C.‚ pp. 458). According to the company one Barbie is sold every 3 seconds and at least 12 dolls are owned by girls between the age of 3 and six. Because of the high acceptance of the brand‚ Mattel has been able to maintain
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Barbie has been an iconic toy since its introduction in the 1959 Toy Fair in New York. Quickly almost every little girl in American had to have one. Barbie went from a simple plastic toy to a role model and why wouldn’t she be? Barbie has had 130 jobs‚ ran for president 5 times‚ rides in a little pink corvette‚ and left Ken over 10 years ago but‚ she also has an eating disorder. Barbie’s waist‚ neck‚ and chest measurements are so disproportional that if she were a real woman she would have to‚ “crawl
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I’m a Barbie girl‚ in a Barbie world. Life is plastic. It’s fantastic! My name is Debbie Cooper‚ and I am a Barbie Collector. What little girl didn’t grow up playing with a Barbie doll? Well many of you may not know that Barbie was‚ in fact‚ an actual person. The original Barbie’s name was Barbara Handler (nicknamed Barbie). One day Barbie’s mother‚ Ruth‚ watch her daughter & friends play with paper cutouts of women‚ which were very popular at the time. Ruth realized all the dolls on the
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Is Barbie the ideal woman? For generations she’s been the doll that little girls have aspired to be–a party girl‚ career woman and bathing beauty all wrapped into one . In Marge Piercy’s poem entitled "Barbie Doll‚" the title underscores the theme of the poem‚ which is that girls are ultimately and fatally entrapped by society’s narrow definitions of feminine behavior and beauty. By comparing the young lady in the poem to a Barbie doll‚ the author reveals the irony of the title. In the poem‚ the
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Works Cited "16 Questions." The Daily Beast. Newsweek/Daily Beast‚ n.d. Web. 21 Nov. 2013. . "1959 First EVER Barbie Commercial." YouTube. YouTube‚ 21 May 2007. Web. 21 Nov. 2013. . "Barbie Vs. Real Women: Artist Shows Shocking Differences." Shine from Yahoo Canada. N.p.‚ n.d. Web. 21 Nov. 2013. . "Barbie vs Real Women: Nickolay Lamm’s Latest Study in Comparison." Babble RSS. N.p.‚ n.d. Web. 21 Nov. 2013. . "Blurred Lines (Unrated Version)." YouTube. YouTube‚ 28 Mar. 2013. Web. 21 Nov. 2013
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time to start making some serious decisions in our lives. There are two options that we have; live for God or live for the world. Which choice will you make? It’s time for people to decide which team they really want to be on and stop jumping from one to the other or even mixing the two. There is no place for lukewarm Christians‚ either be hot or cold‚ the choice is yours. 15 “I know all the things you do‚ that you are neither hot nor cold. I wish that you were one or the other! 16 But since you
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