Real Madrid Club De Futbol With millions of fans worldwide and over one hundred years of continued support and recognition‚ Real Madrid Club De Futbol had been created as the strongest brand in soccer. Their constant focus was to establish their brand globally and maintain supremacy of this brand with continuing to maximize profits and enhance their corporation. Their market strategy was based on the power and profitability of a successful brand. They were aware that without their brand fully
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From its beginnings in 1902‚ the Spanish soccer club Real Madrid CF has set the standards of a championship soccer organization. Bernabeu‚ Real Madrid CF appointed president (1943)‚ created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. During his tenure‚ he focused on creating Spain’s largest coliseum with a capacity of 75‚000‚ coined "best in Europe’ by the international press‚ and acquiring the best soccer talent at any cost. Bernabeu aimed to build the
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1) What is the real Madrid business model? What are the key drivers for each revenue stream? The business model is based on purchasing the most famous players even at high cost to then make a profit on merchandising and marketing by the use of their names. One of the keys to this strategy being successful is that those players are given a contract in which they give 50% of their image rights to the club in exchange for a high salary and for the opportunity to play in the elite of the elite: a team
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ABSTRACT The case study is about one of the best known and best playing soccer team in the world‚ Real Madrid. It tries to backlight the myth of soccer and the tremendous merchandising system behind soccer. Especially the era of Florentino Pérez‚ who brought a new dimension in managing and merchandising soccer clubs to Spain‚ will be analyzed in detail. SOCCER THE GAME What makes a team like Real Madrid so interesting for sponsors and fans worldwide? What makes soccer so interesting for us
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Real Madrid (RM) has been worldwide-known as one of the best soccer club in the world. From its beginnings in 1902‚ this Spanish soccer club has set the standards of a championship soccer organization and in 1905 had his first international game. A major turning point in the club’s history came with Bernabeu‚ Real Madrid CF appointed president (1943).He created the strongest brand in soccer synonym of prestige and champions‚ wining 6 European Cups. He coined “best in Europe” by international press
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Speech Outline Name: SALIM ALRASHDI Title: Speech about Real Madrid football club. General Purpose: To Inform about Real Madrid football club. Specific Purpose: To show my audience of three aspects of Real Madrid football club. Central Idea: Real Madrid has great background of history‚ honours‚ players and management Team. Introduction Attention: Do you know why they call it the royal club? Reveal topic: Today I am going to tell you information about one of the most famous
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Real Madrid C.F. From Wikipedia‚ the free encyclopedia Page semi-protected "Real Madrid" redirects here. For the basketball team‚ see Real Madrid Baloncesto. For other uses‚ see Real Madrid (disambiguation). Real Madrid Real Madrid C.F. emblem Full name Real Madrid Club de Fútbol[1] Nickname(s) Los Blancos (The Whites) Los Merengues (The Meringues) Los Vikingos (The Vikings)[2] Founded 6 March 1902 (111 years ago) as Madrid Football Club[3] Ground Estadio Santiago Bernabéu‚ Madrid (capacity:
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times in June 2000 as the president of Real Madrid. Perez had promised to turn around the club’s finance‚ bring in world class talent‚ and extent the club’s brand around the world through multiple channels. Under Perez management‚ Real Madrid had mission to nurture and project the club brand worldwide. But Perez had some problem with his mind‚ these problem lead him to think twice about his management decision. These problem are : 1. According to Real Madrid strategy (to buying a worldwide class
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INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising ‚ sales promotion‚ sponsorship‚ direct marketing‚ internet marketing or personal selling‚ to send a clear‚ consistent‚ competitive and credible message about the company. We can state that whit its Marketing Communication Strategy‚ the club has been able to create a very profitable
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Real Madrid - The Business 1. Analyze Real Madrid ’s business strategy using the value chain and competitive forces models. Why has the team been so successful? Value chain analysis: [1] Primary activities: Operations - Here we can consider all the activities related with the team‚ including played games. We can think about a game as a performance‚ which the team sells among other things. Every time the team enters the pitch‚ Real Madrid is producing a product that sells. Marketing and Commercialization
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