There are many ways to segment markets‚ but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Geographic segmentation is used when a product satisfies a customer’s want or need that is specific to a region. Tesla can use a geographic segmentation because gas prices
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For many years scientists have doubted and tried proving if Atlantis was real or not‚ and Atlantis is real. Atlantis is real because of the evidence that cutting-edge technology has found such as satellite photographs and new discoveries‚ Plato’s writings‚ and the fact that Atlantis is a logical myth. Atlantis is real due to the new evidence just found. This evidence was found due to the advanced technology of today. Satellite photographs found by Richard Freund recently identified what looked to
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the way the employees will behave the customers. In order to achieve this‚ there are some subtle behaviors that can send the most powerful messages to the customers. These involve the prompt initiation of the conversation‚ verbal greeting‚ getting customer committed which are all to welcome the customer as a guest. Hi is a good word with a smile on face to greet. Apart from these‚ icebreakers are also important which dispel the suspicious thoughts of the customers by using some compliments‚ comments
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INTRODUCTION REAL ESTATE IN INDIA CURRENT SCENARIO OF THE REAL ESTATE MARKET IN INDIA Commercial real estate sector is in boom in India. In the last fifteen years‚ post liberalization of the economy‚ Indian real estate business has taken an upturn and is expected to grow from the current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed to favorable demographics‚ increasing purchasing power‚ existence of customer friendly banks & housing finance
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CONSEQUENCES OF CUSTOMER SATISFACTION AND DISSATISFACTION The consequences of not satisfying customers can be severe. According toHoyer and MacInnis‚ dissatisfied consumers can decide to: -• discontinue purchasing the good or service‚• complain to the company or to a third-party and perhaps return the item‚ or • engage in negative word-of-mouth communication.Customer satisfaction is important because‚ according to La Barbera andMazursky‚ “satisfaction influences repurchase intentions whereasdissatisfaction
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Introduction Customer relationship management Customer relationship management (CRM) is a system for managing a company’s interactions with current and future customers. It often involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. The purpose of customer relationship management is to extend the management‚ and improve the competition capability of the enterprises. The Real estate sector is rapidly growing. Forward-thinking
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ABSTRACT The main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient) and MV/BV (Market Value to Book Value) ratio. The study includes an estimate of the value of synthetic indicator which is Euclidean distance from Positive Development Pattern (PDP) of the group of 20 banks (10 domestic and 10 European) in 2006-2009 period. As a
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Customer loyalty and customer satisfaction Customer Loyalty can be difficult to define given the different views that are presented within the literature. Zithaml‚ Berry and Parasuraman (1996) determine that loyalty includes a customer’s intention to stay with an organisation and that loyalty includes four elements: repurchase intentions‚ recommending the service provider to other customers‚ less complaints and tolerance of price increases. Oliver‚ (1999) provides a different definition and
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KENYA’S REAL ESTATE MARKET; A CASE STUDY OF NAIROBI CHAPTER 1: INTRODUCTION 1.1 Background Real estate sector is one of the critical pillars in a country’s economic growth and development. Property makes up 5.3% of Kenya’s GDP and has shown positive growth since 2001 (Keeler‚ 2009). It spurs investment in both Formal and informal sectors. The sector provides employment to a big percentage of Kenyans in mortgage companies‚ consultant firms‚ construction firms‚ and brokerage firms. Real Estate
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Pg1Pg1 “?THE PERCEPTUAL STUDY OF BUYERS TO ANALYSE THE REASONS FOR TRANSITION FROM DELHI TO NCR”? Submitted in partial fulfillment of the requirements for Post Graduate Diploma in Management (PGDM) By Ashwani Dadhich Class of 2010
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