MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Journal of Research in Marketing and Entrepreneurship Emerald Article: Entrepreneurial marketing: a strategy for the twenty-first century? Sussie C. Morrish Article information: To cite this document: Sussie C. Morrish‚ (2011)‚"Entrepreneurial marketing: a strategy for the twenty-first century?"‚ Journal of Research in Marketing and Entrepreneurship‚ Vol. 13 Iss: 2 pp. 110 - 119 Permanent link to this document: http://dx.doi.org/10.1108/14715201111176390 Downloaded on: 17-12-2012 References:
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Scope This assignment aims to analyse the careers of three individuals by exploring the personal and situational factors considered in Super’s Archway Model as well as the Krumboltz’s Theory‚ and discuss how these factors interact and affect career decision-making. The analysis is then applied to the discussion how to use the various types of intelligences in achieving career success and advancement. Interviewee 1 Name: Jane Chua Highest Educational Qualification: Honors in Accountancy Age:
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Recently‚ a report was published by WHIO quoting your concerns surrounding the increased prevalence of panhandling in the city Dayton and the courses of action you believe to be necessary to rectify the situation. Although I understand the concern of increased panhandling from a public safety perspective‚ I do not‚ however‚ understand‚ nor appreciate the remarks you gave in regards to those who are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous
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TECHNOLOGICAL CLASSROOM Sherwin Duco Daquioag II- BEE Learning in the 20th century is basically teacher centered – teachers would spoon fed the facts then the students will swallow it without internalizing it. Memorizing discrete facts would be enough for the students to learn without any further neither research nor analysis. These techniques are no longer effective for today’s situation in the global community because 21st century is technology-based and there is what we call ‘Global Classroom’. (Olivia
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The 19th century was characterized by sharp contradictions. In many ways it was an age of progress: railways and ships were built‚ great scientific discoveries were made‚ education became more widespread; but al the same time it was an age of profound social unrest‚ because there was too much poverty‚ too much injustice. The growth of scientific inventions mechanized industry and increased wealth‚ but this progress only enriched the few at the expense of the many. Dirty factories‚ long hours of work
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Merriam-Webster ’s Collegiate Dictionary defines piracy as‚ "an act of robbery on the high seas or an act resembling such robbery" (885). From this we can define software piracy as an act of robbery on the information superhighway. Many people do not see it as such. Even though the average person would never consider going into a convenience store and stealing a stick of gum‚ many have no qualms about stealing thousands of dollars worth of software. In a study done by the Canadian Alliance Against
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HOW DO EACH OF THE FOUR FUNCTIONS OF MANAGERS CONTRIBUTE TO ORGANIZATIONAL SUCCESS? Managing an organization is not an easy task‚ managers must have many skills‚ abilities and knowledge to do it in the best way they can. Therefore‚ managers need to make use of a tool called “four essential managerial tasks”‚ which includes four basic steps: Planning‚ organizing‚ leading and controlling. All this essential managerial tasks are very helpful to companies‚ because they seek the best way to accomplish
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If you could create anything that would positively benefit society‚ what would it be and why? Please elaborate. The twenty first century is called “The century of new technologies”. The reason for this is that every single day the greatest brains of the planet are creating new ideas or technologies‚ which are determined to facilitate the life of the humanity. It is believed that in order to establish the new ideas‚ an individual must possess a wide fantasy that arises by reading the newspapers‚ magazines
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psychological contract?’ Examine to what extent it is applicable in the 21st century. Name: Lin‚ Lina Linda Tutor’s name:Catherine Tsai Date:11/08/2011 Word count:963. Psychological Contract is an abstract contract that affects both employers and employees‚ a subtle contract without speaking or writing‚ contains assumptions and expectations from each party towards the other (Rousseau 1989). Compared to the past centuries‚ people tend to change jobs frequently and pay more attention to employees’
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