CHAPTER TWO LITERATURE REVIEW CHILDREN AND MARKETING ACTIVITIES All over the world‚ attention is now being drawn to children as constituting a group that has an impact in marketing-related issues both at the family level and even in the society at large. The reasons for this are not farfetched. The extant literatures consistently emphasize three reasons which point to the significance of children in family purchases. These are - they constitute a primary market for goods and services spending their
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TV is Bad for You Many people around the world spend tireless hour staring at the TV screen every single day. TV is becoming like a drug‚ people are addicted to it! TV’s can expose to us the weather forecast‚ sports and global events. TV’s also can give quality entertainment‚ education programs and something to look forward to after a harsh day. Though there are advantages‚ there are also many more disadvantages to watching TV. The passage from ‘Small screen big trouble’ about the crime wave of
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Is TV bad for your children? Is TV actually bad for your child to watch? Americans watch TV up to seven hours a day that can affect our “social lives‚ ways of learning and entertaining ourselves‚ family relations‚ and lifestyles.” Kids spend more time watching TV then going out and doing anything productive or active. Do our children learn from TV or is it better to read a book? What kinds of violence are we letting our kids watch? What if they get influenced by it? These are all questions we
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undoubtedly one of humankind’s greatest inventions. It is a way of communication among people of one country and different countries and nations. People watch TV to find out about the latest news‚ weather‚ sports‚ etc. It is a great way to learn new and extend one’s range of interests. Scientists say that children spend the same amount of hours in front of TV as they do in school. I think that this can be said about many grown people too. Also‚ television is a great means of eliminating stress and tension
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Children are spending way to much time watching television instead of going outside and running in the sun or playing with their friends. So T.V is a bad hobby being introduced to small children that later on that will be their weakness when trying to study or do homework. It will soon hit them as an obstacle and they will eventually start getting bad grades‚ becoming violent and rude‚ and maybe even dropping out of school. Violent kids‚ talking bad‚ rude‚ flunkers‚ ect. Those are all examples
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grammatical mistakes‚ enhancing choice of vocabulary‚ and forming better sentence structure. On the other hand‚ watching television contributes benefits in communication that you’re not able to get from reading books. Accents and slangs can be picked up from TV programs which are very useful and convenient when socializing with people from different parts of continents. Reading books requires certain level of your language’s comprehension in order to have full understanding and imagination of an event happening
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Marketing Mobile TV in India A Case study Introduction – Executive Summary India represents a unique opportunity in direct mobility due to its huge potential customer base and the relatively moderate penetration rate of services across this customer base. Paradoxically‚ the market is fragmented and price wars on voice services have reduced the margins on voice services to a minimum. In this context‚ with the upcoming advent of 3G‚ the possibility of generating more revenue than ever before from
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Perception and Reality of Technology Nowadays‚ technology is popular in our lives and greatly improves as time is passing. Technology has brought many benefits‚ but in reality‚ many people perceive technology as having negatively impacted our lives. There are three things of technology which can provide to us a better knowledge; faster ways of locomotion and communication are smart phones‚ computers‚ and televisions. The perception is everyone knows smart phones can make life easier in many ways;
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2013 The REAL in reality television Young teens usually encounter a new "Real World" TV show while flipping through the channels. "Real World" are all about young people living together under one roof. These shows have kept society entertained and are always the top of discussion. Reality television is corrupting our society by being dishonest‚ relying on humiliation and conflict to create entertainment‚ and sending the wrong message to the youth. These deceiving reality shows seem to be
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Will TV Succumb to the Internet? The Internet has transformed the music industry. Sales of CDs in retail music stores have been steadily declining while sales of songs downloaded through the Internet iPods and other portable music players are skyrocketing. Moreover‚ the music industry is still contending with millions of people illegally downloading songs for free. Will the television industry have a similar fate? Widespread use of high-speed Internet access‚ powerful PCs with high-resolution display
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