businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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Media Campaign in the President Election Table of Contents 1. General Background in Media Using 1 President Barack Obama: 1 Governor Mitt Romney: 1 2. Communication Objective: 2 Barack Obama: Maintain his Credibility among voters. 2 Mitt Romney: People of America Need a New Rule 2 3. Strategy: 3 For President Obama 3 For Governor Romney 3 4. Media Tactics through the campaign 4 Mainstream Media: 4
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A design of the promotional gift Good morning‚ ladies and gentlemen. I’m Jackie Lee‚ designer of a company. Thank you for giving me an opportunity to participate in this competition to introduce my promotional gift design. The goal of my presentation is to introduce my promotional gift design‚ silicone watch‚ which is for my company. Firstly‚ I will introduce my company background and the reason of why I have a qualification to participate of this competition. Next‚ I would like to talk about why
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line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the product or service‚ and what are the specific demographics of this consumer (age‚ employment‚ sex‚ attitudes‚ etc.)? Often it is useful to compose a consumer profile to give the abstract idea of a "target consumer" a face and a personality that can then be used to shape the advertising message. 2. What media type will
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Advertising and promotional tools The basic idea behind the marketing concept is that you make what you can sell. Even a good product that satisfies a need has to be made known to its target customers. During the introduction and growth stages of the standard product life cycle‚ the producer has to develop brand awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this
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In terms of creating value‚ a company uses a differentiation strategy that focuses on the cost value of the product versus other similar products on the market; it creates a perceived value among consumers and potential customers. Furthermore‚ a successful product differentiation strategy creates brand loyalty among customers. The same strategy that gains market share though perceived quality or cost savings may create loyalty for consumers. The company must also continue to deliver proper value to
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APPROVAL PAGE ANALYSIS STUDY ABOUT PROMOTION STRATEGY AND SERVICE QUALITY IMPROVEMENT OF KOFIELOSOPHY CAFÉ BANDUNG TO INCREASE THE COMPETITIVE STRENGTH By: Muhammad Fakhrizal Rukandi 19008159 A Final Project in Partial Fulfillment Of The Requirement For The Degree of Bachelor Management Undergraduate Program of Management Study School of Business and Management Institute of Technology Bandung Approved by: CHAPTER 1 INTRODUCTION 1.1 Background Nowadays‚ café is one of the
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The main ideas of the topic are Islam progress and sciences; Islam is the reason behind western development. The question is was Islam ever progressed and was it the reason behind the western development? We all know that the Islamic civilization had a huge contribution towards modern science but as mentioned by al Afghani the Christian society is more progressed than the Muslim society and that was not always the case. [1] So why does the Muslim world lack in science and progress in these ages
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Address the reasons of success behind Sparta’s reign. When speaking of Ancient Greek warriors for many the ideal and mental illustration of red cloaks‚ long hair‚ longer spears and bronze helmets sparks to mind. Based through the entertainment factors of Hollywood and archaeology many individuals know the brilliance of the warrior society of no other than Sparta. (2nd SLIDE TURN) We can see here the representation of the stereotypical ideal of a Spartan. But what grants this nation this profound
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1970s‚ has granted immediate collective remedies from industry-wide‚ award application. However awards are losing prominence with the rise of neoliberalism; and women with lower bargaining power become disadvantaged. This area of law has also had successful attempts of combating the undervaluation of female-dominated industries‚ although these standards have not been fully developed. On the other hand‚ anti-discrimination law has had a more limited impact on gender pay equity (GPE). It has mainly expelled
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