Scientific & Engineering Research Volume 4‚ Issue 7‚ July 2013 ISSN 2229-5518 1 TQM-Based Self-Assessment Tool for Hospitality Industry. Walid Youssef Montasser - Prof Dr. Abd Alhakim Al Manhawy – Prof Dr. Essam Alanany Abstract: In the hospitality industry‚ quality is of extreme importance but so far the focus of many institutions working in the field of hospitality have only been on training front line staff to ensure guest satisfaction. When a customer stays at a hotel‚ his perception
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GIHE 30.04.2012 GIHE 30.04.2012 Kainazarova Aigerim Class E-31 Kainazarova Aigerim Class E-31 Hospitality Project Radisson Blu Hotel : fire incident Hospitality Project Radisson Blu Hotel : fire incident Table of Contents: Introduction…………………………………………………………………………2 The Aim and Method of the Project………………………………………………...2 Methodology………………………………………………………………………..2-3 Limits of the Research………………………………………………………………3 Main Body………………………………………………………………………….3 SWOT Analysis……………………………………………………………………
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PART 1: Hospitality industry is very wide and prosperous. All the businesses providing accommodations‚ catering‚ transportation‚ for people away from their homes are considered as hospitality organizations. The growth and the challenges of this industry are not solely dependent on the organizations and companies involved in it but also on the business environment. Business environment can be explained as set of external factors and forces‚ i.e. social‚ economic‚ political‚ technological‚ which
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for humans in the delivery of services in the evolving hospitality industry Hand-out date: 9th April 2014 Hand-in date: 30th April 2014 Place: Moodle and Reception. Grade %: 50% Assignment overview: To write an academic and speech report‚ encouraging student creativity. Overall aim: The student is to consider how he/she would imagine the evolving role of humans in the service delivery process in the hospitality industry based on historical research‚ contemporary thinking‚ and
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CASE STUDY I: CULTURAL DIVERSITY AT NIKKO HOTELS INTERNATIONAL Nikko Hotels international is a subsidiary of the Japan Airlines (JAL) Development Company‚ Ltd. It was created as JAL’s diversification and globalization strategy to strengthen the company’s marketing and financial position. Known for its aggressive global marketing and application of new technology in hotel operations‚ the company is determined to establish a worldwide network of hotels comparable in number to Hilton‚ Sheraton
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A company stratregy is always a work in progress. Discuss A company strategy is the game plan management is using to stake out a market position‚ conduct its operations‚ attract and please customers‚ compete successfully‚ and achieve the desired performance targets. It means a company strategy consist of the competitive moves and business approaches that managers are employing to compete successfully improve performance and help to grow the business through three central questions as
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Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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12th highest contribution to GDP • India ranked 12th among 184 countries in terms of travel & tourism‘s total contribution to GDP in 2012 Contribution to GDP above world average • In India‚ the sector’s direct contribution to GDP is expected to grow at 7.8 per cent per annum during 2013–2023 vis-à-vis the world average of 4.2 per cent Create higher employment • The travel & tourism sector in India is estimated to create 78 jobs per USD18‚366 of investment
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Technology – Time to play catch up To be successful in 2015‚ the industry needs to address these problems. The key areas of technological development are likely to be online booking and mobile technology‚ Customer Relationship Management (CRM)‚ smart card technology‚ online social networking‚ data security‚ Artificial Intelligence (AI)‚ self-healing technology and in-room product innovation. As online usage has soared over the last decade the internet has become a vital outlet for all retailers
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ASSIGNMENT Introduction Hospitality provision is one of important services in travel and tourism. The hotel is a basis for short accommodation needs of travellers. Depending on the content and using that object classification stay in hotel‚ tourism‚ resort‚ etc. According to the level of amenities available‚ they are classified according to the number of stars from 1 to 5 stars. In recent year‚ the economics and society are developing. People are getting busier with their work and their life. They
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