International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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Globalization and its impact On the Law of International Business By: Tesfay Kumenit‚ Faculty of Law‚ University of Gondar‚ Ethiopia‚ 2008 The term globalization did not become popular until the 20th century. Then onwards‚ it has become a typical issue understood to affect the whole socio-economic and political life of states throughout the world. Besides‚ the discourse on globalization is complex with far-reaching effects on national and international laws and policies pertaining to the social
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Chapter 07 Foreign Direct Investment True / False Questions 1. (p. 242) A firm becomes a multinational enterprise when it undertakes foreign direct investment. TRUE 2. (p. 242) Licensing involves the establishment of a new operation in a foreign country. FALSE 3. (p. 242) If a firm that makes bicycles in Germany acquires a French bicycle producer‚ Greenfield investment has taken place. FALSE 4. (p. 242) The amount of FDI undertaken over a given time period is known as the
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Teaching Staff • Associate Professor Yue Wang (course coordinator) – Call me “Wang” please • Note: pronounced as “Wong” Global Business Strategy – Consultation hours: • 3-5 pm Thursday – Room 642 Building E4A – Contact: • Email: yue.wang@mq.edu.au • Phone: 9850 8513 Week1 Introduction: concepts and issues • Tutors: – Miles Yang – Monica Rouvellas Week 1 Lecture Programs 2 Principles and Perspectives • Introduce concepts and frameworks – Content: the underlying
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Marketing Plan terms of sale – conditions of a sale that stipulate the point at which all costs and risks are borne by the buyer INCOTERMS – universal trade terminology developed by the International Chamber of Commerce. 13 trade terms that describe the responsibilities of the buyer and seller in international trade. FOB (free on board) – pricing policy in which risks pass from seller to buyer at the factory door; U.S. Equivalent of ex-works. Means all costs and risks from that point on are borne
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Chapter 3- Emphasizing Cultures‚ Ethics and Norms Learning Objectives 1. Where informal institutions come from? 2. Define culture- 4 main categories (language‚ religion‚ social structure‚ education) 3. Cultures systematically differ from each other 4. Importance of ethics and combating corruption 5. Norms with strategic responses when forms deal with ethical challenges 6. Debates- culture‚ ethics and norms 7. Implications for action Opening Case- Cartoons that Exploded Sep 2005- ‘Jyllands
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political risk‚ economic risk‚ business risk cost and firm’s strategy plays a key role in determining the entry mode. 9.2 Basic Entry Decisions • Which foreign markets • Time of Entry • Scale of Entry and Strategic Commitments 9.3 Entry Modes in Brief I) Exporting Exporting is a business model where goods are produced in one country and shipped through distribution channels to another country’s economic market. Companies often use this international market entry strategy to reduce
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Coca Cola: International Marketing Mix INTRODUCTION: This scope of this essay is to discuss the international marketing mix of Coca Cola‚ which is one of the biggest brands in the world. The debate between the global standardization and local adaptation of the marketing mix has been going on for more than four decades without a resolution (Agrawal‚ 1995) and globalization trends starting in the early 1980’s has further fueled the debate (Jeong‚ 2000). This has led the global companies to make the
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International Business – Essay Questions 1. Gini Coefficient: The gini index is a measure of statistical dispersion‚ a measure of the inequality of a distribution‚ 0 being total equality and a value of 1 maximal inequality. It is most commonly used in economics to assess the inequality of wealth or income‚ but is also used in other fields such as health‚ science‚ ecology‚ chemistry and engineering. Gini coefficients range from 0.23 (Sweden) to 0.70 (Namibia)‚ but not every country has been assessed
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International business China and India Population: Chinas population is 1.351 billion‚ china’s GDP 8.227 trillion USD. However Indians population is about 1.237 billion‚ Indian GDP $1.85 Trillion Economic growth: Gross domestic product (GDP) grew at an annual rate of 7.7% in the October-to-December period‚ down from 7.8% in the previous quarter. But it was still higher than the government’s target rate of 7.5%. China is trying to maintain strong growth while rebalancing its economy. China has
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