1 Broadcasting and Narrowcasting: How Audience Size Impacts What People Share ALIXANDRA BARASCH JONAH BERGER* * Alixandra Barasch (abarasch@wharton.upenn.edu) is a doctoral student and Jonah Berger (jberger@wharton.upenn.edu) is the James G. Campbell Jr. Assistant Professor of Marketing at the Wharton School‚ University of Pennsylvania‚ Philadelphia‚ PA 19104. The authors thank Ezgi Akpinar‚ Amit Bhattacharjee‚ Cindy Chan‚ Zoey Chen and Deborah Small for helpful comments on earlier versions
Premium Audience Audience theory Broadcasting
"Cutting Girls Down to Size" We’ve all heard the the argument that magazines‚ television‚ movies‚ and advertisements are causing girls to feel more and more insecure about their physical appearance. Many of us have seen the statistics and studies‚ the ones that say things like "40 to 80 percent of fourth-grade girls are dieting" and "one-third of twelve- to thirteen-year-old girls are actively trying to lose weight by dieting‚ vomiting‚ using laxatives‚ or taking diet pills" (Kilbourne 261). In
Free Female Woman Self-esteem
Name_____________________ Date_______________________ “Super Size Me!” A Study of Macromolecules and Diet Part 1: “Super Size Me” and Scientific Inquiry Direction: Use information from the movie to answer the questions below. 1. What was the background information that led Morgan Spurlock to conduct his study? Obese is the second cause of death. 2. What was his research question? 3. Did he have a hypothesis? What was the hypothesis? Eating McDonalds is unhealthy 4. Describe
Premium Nutrition Super Size Me
Optimal Size Of A Firm The optimum size of a firm is a very subjective idea. The ways in which size can help or hinder a firm vary from which angle you a looking at the situation from. Size can have its benefits and its drawbacks‚ and each firm will have its own benefits and drawbacks that come from either increasing in size‚ or remaining small‚ and these will depend on the market in which the firm is in‚ the current economy‚ and in some cases the preferences of the manager(s). For example a
Premium Small business Business Marketing
Examine the reasons for changes in divorce rate since 1970 Since the 1960’s divorce rate began to increase dramatically but the biggest rise in divorce rate was in 1972 when it doubled and was 120‚000. The divorce rate continued to rise and in 1993 reached its peak at 180‚000. There has been explanations for the rise in divorce which are: secularisation‚ changes in law‚ divorce had become cheaper and also changing attitudes in society especially with women as they had begun to receive more rights
Free Divorce Marriage Family law
Question 16) A strategy that can exploit local differences and achieve global efficiencies is called: [pic]a) Transnational (Correct Answer) [pic]b) Global [pic]c) Multi-domestic [pic]d) International Question 17) Bartlett and Ghoshal (1990) distinguish between an organization’s anatomy‚ physiology and psychology. The anatomy is the organization’s: [pic]a) Structure (Correct Answer) [pic]b) Culture [pic]c) Systems and procedures [pic]d) Values Question 18) Organizations that are good
Premium Corporation Stakeholder Management
Unit 3 – Survey Sample Size Yvonne Johnson American InterContinental University Abstract This essay will have two parts one will discuss three different surveys and the second will be a survey that was performed by the author. The subjects of the surveys will be Entertainment‚ Political‚ and General. We will analyze the surveys that do not have the population that were surveyed. Introduction The entertainment survey will be a survey that was conducted by Universal UK‚ was conducted
Premium Federal government of the United States
www.hbr.org The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E. Lorimer Reprint R0607F The organization and goals of a sales force have to change as businesses start up‚ grow‚ mature‚ and decline. Match Your Sales Force Structure to Your Business Life Cycle by Andris A. Zoltners‚ Prabhakant Sinha‚ and Sally E
Premium Sales Marketing
time changes have been made to our country’s government in hopes of improving it‚ and reducing the flaws it has. Andrew Jackson made changes to our country in hopes of increasing its chances of longevity; however his methods in doing so are to this day very controversial. While Andrew Jackson was known as “the people’s president” his methods for improving America were quite ambiguous‚ and the concept of Jacksonian democracy is highly criticized. Andrew Jackson made contributions to our country while
Premium President of the United States United States Andrew Jackson
Examine the reasons for the changes in divorces rates since 1969? There are many reasons for the changes in divorce rates since the 1969 such as the legal changes‚ the changing role and position of women‚ also how the expectations for marriage is different. We will also compare the difference between the past and the present in order to see why these changes have occurred. We know that in the past‚ divorce was very hard to get as it was only legal for the men to file a divorce. Also it was socially
Free Marriage Divorce