410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
Premium Marketing
Prologue Managerial Accounting and the Business Environment Study Suggestions ( The prologue describes important aspects of the contemporary business environment. While there are no written assignments‚ you should be familiar with the major ideas as background for your study of managerial accounting. HIGHLIGHTS A. In many industries‚ a company that does not continually improve will find itself quickly overtaken by competitors. The text discusses
Premium Costs Variable cost Fixed cost
OPERATIONS MANAGEMENT IN SERVICE AND MANUFACTURING ENVIRONMENTS In defining an organization we usually come across two major categories of organizations. First Manufacturing organization and the other Service organization. Both‚ above-mentioned organizations are completely different from one another and hence the role of operations management is different in both. Operations management is mainly concerned with making the proper use of available resources of the organization. Resources available
Premium Management Operations management Mass production
1. Business Venture Our business venture is to set up a Japanese restaurant which is named “Aishiteru”. Aishiteru means love in Japanese. Love is the message that the restaurant would like to convey to their visitors as it exists in families‚ friends and lovers. Our team has visited many restaurants and saw the potential of food and beverages industry. This has inspired us to come up with a new and fresh idea to segment the customers in our restaurants It will be located in Vivo City. Vivo
Premium Customer Customer service Good
Report: An Analysis of Ryanair’s business environment Introduction: Ryanair is Europe’s leading low cost airline. It currently operates over 1600 flights per day to 180 destinations in 29 countries. It has achieved this through developing and marketing itself as Europe’s only ultra-low cost carrier (ULCC). This has seen its profits rise by 13% for the fiscal year ending 2013 to over €569million and its passenger traffic grow by 5% to over 79.3 million people‚ this being in spite of an increase
Premium Low-cost carrier SWOT analysis Airline
are different and pose different challenges to operate. For instance‚ each product has its own unique selling preposition and a one-size-fits-all strategy is not applicable across the global markets. It is important to have knowledge about factors such as people’s potential to buy the product‚ cultural and religious sensitivity to the product‚ if any‚ and the political willingness of the concerned market to accept a product. This report presents the case of Stillwater designs‚ a car audio manufacturing
Premium World Trade Organization International trade United States
AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 [pic] SUBJECT: BUSINESS ENVIRONMENT (MARKS : 80) GROUP A: CASE 1 Q1) Imagine that you are in-charge of a major chemical plant‚ manufacturing points. At present‚ the general awareness about the mandatory requirements for chemical industry is very low. Even if the compliance
Premium Bhopal disaster Pollution Waste
PROJECT REPORT ON “BUSINESS PLAN FOR PROVIDING E-SERVICES CUSTOMERS”FOR PROPOSED COMPANY “iA SERVICES” A report submitted to IIMT‚ Greater Noida as a partial fulfillment of full time Post Graduate Diploma in Business Management. Submitted To: DR.D.K.GARG (CHAIRMAN )IIMT Submitted By: ANURAG VISHWAKARMA ENR-BM 18019 BATCH- 18th ISHAN INSTITUTE OF MANAGEMENT & TECHNOLOGY 1A‚ KNOWLEDGE PARK-1‚ GREATER NOIDA ‚ Dt.G.B.NAGAR(U.P.) Website- www.ishanfamily.com E-mail- Ishan_corporate@yahoo.com
Premium Business process outsourcing Business process Management
Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
Premium Quality of service
This article considers customer services in a business to business relationship. This essay will summarise they key findings and methodology‚ and People aspect of services marketing. The article identifies the importance of customer service within a service provider’s organisation‚ areas in which customer service may be affected by the marketing mix and additional three P’s. The article defines that it isn’t just one specific P‚ that has an effect on customer service but all of them are inclusive
Premium Marketing Service Service system