VIETNAM NATIONAL UNIVERSITY – HO CHI MINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS ADMINISTRATION WAL – MART MARKETING PROBLEMS WHEN GOING GLOBAL By GROUP 5: NGUYEN THI HUONG GIANG NGUYEN THI TRUC LINH TRAN THI THU HANG NGUYEN PHU NGHI LE DUC PHUC A project submitted to Dr. Vu The Dung in partial fulfillment of the requirements for the International Marketing course Ho Chi Minh City‚ Vietnam 2011 Contents I. General information 3 1. Company Background 3
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WAL-MART AND BHARTI: TRANSFORMING RETAIL IN INDIA This report analyses and evaluates the situation of the retailer Wal-Mart in the Indian industry. On the point of creating a JV with the company Bharti‚ Wal-Mart has to resolve numerous challenges‚ range from the cultural differences to problems with its supply chain to strengthen its competitiveness‚ gain customer loyalty and becoming the “go-to place”. The Indian Retail Market The competiveness of the Indian retail sector will be evaluated
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component brings along the wish or need for an other package. If PepsiAmericas decides to implement extra ERP components: 1. Oracle Order Management 2. Oracle Manufacturing 3. Oracle Sales 4. Oracle SCM 5. Oracle HRM 2. Nestlé Nestlé made a decision to implement the ERP software package
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Introduction Wal-Mart and Target are the two largest retail chains in the United States categorized of SIC code 5331 which is the retail-variety group assigned by the SEC. Both American based corporations‚ they are the two most recognized and successful supercenters of their kind rendering several other smaller companies obsolete. Wal-Mart is the larger of the two and has gained enough resources to quickly spring into international business endeavors and expansion of different segments while
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subject. Wal-Mart one of the largest retailing corporations hired a Public Relations company to put in a little more effort into blogging about “Wal-Mart Across America”. Wal-Mart sponsored a couple that traveled to Wal-Mart’s across the country to get stories of happy employees working at Wal-Mart. The rumors got out that Wal-Mart hired a PR company to blog the happy employees at every Wal-Mart. The news got out that the blogs were not by ordinary people that decided to write good things about Wal-Mart
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Business Policy Wal-Mart Case Industry Analysis Analyzing the Task Environment Analyzing important stakeholder groups such as suppliers and customers in a particular Corporation’s task environment. Short History of Wal-Mart Founded by Sam Walton. He was in business since 1940 but in 1962 decided to focus on low price-high quality discounter. His personal charisma‚ simple upbringing and a dedication towards hard work has made his business a success. He found a right market niche
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the organization to implement a solution. Wal-Mart organizational structure is a strict masterpiece of detailed task and reporting. This allows Wal-Mart motivate‚ control‚ and coordinate employees to achieved one common goal. Wal-Mart has up to eight basic organizational structure types. Wal-Mart has a distinctive way of pulling the components into one structured outline to expose the necessary relationships. The composer helps the structure for Wal-Mart management look for the most effective way
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Wal-Mart: Individual Differences‚ Values and Diversity Introduction Wal-Mart was started by Sam Walton in the year 1962 in Rogers‚ Arkansas. After five‚ years‚ this store was able to operate as 24 stores. In 1969‚ Wal-Mart operated as an incorporated company; Wal-Mart Stores Inc. From 1970s this company experienced a substantial economic growth. A huge expansion through the opening of a home office in Bentonville‚ Arkansas and a gigantic center was started off by Wal-Mart in 1971. The 1970s
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WALMART CASE STUDY Identify the Business Risks One of Walmarts biggest business risks comes from competition. Walmart is so large and diversified that they face competition from just about everyone. Here in the US Kmart and Target are their primary competitors but they also face competition in specialty areas from Toys ’R’ Us‚ Best Buy‚ and Bed‚ Bath and Beyond. As the largest supermarket retailer‚ Walmart also competes against grocery stores such as Albertsons‚ Von’s and others. With their
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The graph description of the table on the Participation in Selected Leisure Activities of Girls and Boys |Leisure activities |Girls age 5-14 |Boys age 5-14 | |Skateboarding or rollerblading |25 |39 | |Bike riding |58
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