Media and non-media marketing communication are employed for a pre-determined‚ limited time to increase consumer demand‚ stimulate market demand or improve product availability. Examples: Coupons‚ sweepstakes‚ contests‚ product samples‚ rebates‚ tie-ins‚ self-liquidating premiums‚ trade shows‚ trade-ins‚ exhibitions and t-shirt advertisements. Paid intimate stimulation of supply for a product‚ service‚ or business unit by planting significant news about it or a favorable presentation
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GREEN ACCOUNTING: ENVIRONMENTAL ACCOUNTING As we all know‚ businesses are formed to deliver services or produce products in order to earn a profit. In the 21st century accounting goes beyond the bottom line of black or red � � it includes �green�‚ too. With the growing green consumer awareness‚ companies are more than ever expected to align its business strategies with environmental initiatives. Environmentally conscious companies have already discovered that they can generate business strategies
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The pros of Obama care 1. Allows everyone the opportunity to have health insurance and receive the proper care needed to stay as healthy as possible. 2. Increases the income criteria to ensure that everyone in need of healthcare is not omitted. 3. Individuals will be able to afford their medications due to the expansion of insurance coverage. 4. More coverage means more use of the services provided to ensure good health and having the ability to pay the bill. Cons of Obama care
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the set of marketing activities undertaken to boost sales of the product or service. Definition: Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. 11 Important Techniques of Sales Promotion (1) Rebate: Under it in order to clear the excess stock‚ products are offered at some reduced price. For example‚ giving a Q2. Write short notes on: A. Gesalt Psychology B. Attitude change Answer. Q3. Advertising is a paid form of communication. It has gained
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Apple Marketing Strategies. Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share‚ brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times‚ from $7.5 to $180 per share. At july 2008 prices‚ before the US Financial Crisis‚ Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication
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The essential focus of the 2nd case is how an audit firm window dresses terms and audit engagement contracts. Talking to clients before audits are due is a tolerable way of doing business. Most organizations offer rebates‚ discounts or other perks to accept audit engagements early. In most situations if the early engagement is within a year of the audit or the present year there is issue. An organization cannot accept an engagement too far in the future as they will not know if they will be around
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CONTENTS Acknowledgement CHAPTER-1 INTRODUCTION o Need of the study. o Value addition to organization o Value addition to self o Objectives o Limitations o Methodology CHAPTER-2 o Promotional events o About child Gain o Company profile CHAPTER-3 o On the job training CHAPTER-4 o Data Analysis
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Selden a consultant from Columbia University Graduate Schools of Business determine what they call “devil” customers and “angel” customers. The angels were customers who purchases high tickets items without waiting for markdowns or rebates‚ and the devils applied for rebates and then return the products back only to buy them back again at returned merchandise discounts. Best Buy has categorized its angel customers into five segments‚ the small business customer‚ the young entertainment enthusiast‚ the
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volumes. Due to the high volumes‚ Gome could always negotiate a higher rebate from manufacturers which it used to pass on to its customers; thus being cheaper than competition and further pushing its sales volumes. This model was working very well for Gome as it was like a continuous loop‚ but with the alliance fixing the price it was a direct threat to Gome business strategy as they would no longer be able to push for higher rebate from manufactures and thus lose their edge over the competition.
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Ticonderoga 1. Why do you think that the Chinese apparently have a cost advantage in the production of pencils? a. Chinese apparently have a cost advantage due to the amount that they can sell pencils at. It may be due to the domestic competition‚ a rebate the Chinese offers for exports of pencils‚ and the lowering of duties that where imposed by the U.S. Department of Commerce. Also‚ the Chinese continued to find ways of lowering cost‚ increasing technology‚ and their know-how in making pencils.
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