402 DESIGNING AND MANAGING THE SUPPLY CHAIN rlX\s E ~\C)I\ The Great Rebate Runaround ’-----’ Ah‚ the holiday shopping season: Santa Claus‚ reindeer-and rebate hell. Those annoying mail-in offers are everywhere these days. Shoppers hate col lecting all the paperwork‚ filling out the forms‚ and mailing it all in to claim their $10 or $100. But no matter how annoying rebates are for consumers‚ the country’s retailers and manufacturers love them. From PC powerhouse Dell to national chains Circuit
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Are rebates successful? Your job‚ as the marketing director for a newly formed company‚ is to evaluate how successful rebates are. What are their advantages and disadvantages to the company and the customer? Prepare a report to the CEO. January 7‚ 2013 Table of Contents Introduction………………………………………………………………………1 1. Rebates Defined? ……………………………………………………………...2-3 1.1 Successfulness of Rebates……………………………………………..3-4 1.2 Who Uses Rebates? ……………………………………………..4 1.3 Advantages of Rebates…………………………………
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Form Print and Sign Your Rebate Form Mail Rebate To: (must match billing address on invoice or packing slip Offer Code: TDI-10224 Item: (Qty: 1) Total Defense Premium ISS Offer Maximum: 1 claim(s) per household Starts: 06 / 01 / 2013 Expires: 06 / 06 / 2013 Must be postmarked 30 Days of purchase within: Reseller: TigerDirect.com Website Rebate Amount: $70.00 The American Express ® Reward Card : $70.00 I have read and agree to the terms of the rebate as described on the http://totaldefense
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is clear that the company’s previous basic assumptions were ineffective (Kreitner & Kinicki‚ 2013 p. 86). The main basic assumption was that a higher market share automatically equaled profits. This led to an additional basic assumption that high rebates would increase sales. Mr. Marchionne took the lead with a drive to change these basic assumptions and in doing so‚ he has changed Chrysler’s culture (Kreitner & Kinicki‚ 2013 p. 86). When Mr. Marchionne took office‚ he forwent the executive suite
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Sales Rebate Contracts in Fashion Supply Chains1 Chun-Hung CHIUa‚ Tsan-Ming CHOIb‚2‚ Ho-Ting YEUNGb‚ Yingxue ZHAOc a b Sun Yat-Sen Business School‚ Sun Yat-Sen University‚ China. Institute of Textiles and Clothing‚ The Hong Kong Polytechnic University‚ Hung Hom‚ Kowloon‚ Hong Kong c School of International Trade and Economics‚ University of International Business and Economics‚ Beijing 100029‚ P. R. China. First version: July 26‚ 2012; revised: August 31‚ 2012. A paper prepared
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The Critical Role of Executing Rebates‚ Allowances‚ and “Dead Net Pricing” There’s an old pricing related joke that goes like this: A customer walks into a deli asking for the cost of a dozen bagels. The proprietor responds with $5.50. The prospective customer responds‚ "but the deli down the street sells a dozen bagels for $4.50". "Why don’t you buy the bagels there‚" the proprietor asks. "He’s out of bagels today‚" the customer replies. The proprietor retorts‚ "When I’m out of bagels‚ I’ll also
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Xm Radio Case Analysis Executive summary XM Satellite Radio’s vision is to provide audio entertainment throughout the continental United States using a satellite-based digital radio broadcast system. Robert Acker‚ director of strategic planning‚ must raise the necessary $1 billion in up-front capital before the company can launch its services. To attract sufficient fund from the potential investors‚ XM needs to provide a realistic plan with high enough return. It requires reliable estimates
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QUESTIONS: Should Tweeter continue with its Automatic Price Protection (APP) policy along with Every-day Fair Pricing (EDFP)? Tweeter should continue with its current Marketing strategy based on APP policy and Every-day Fair pricing. Their target customer is the Quality/Service oriented and they should focus on retaining their loyalty. The shift from having continuous Sales Events to fair pricing and price protection has been proven successful as same store sales have increased‚ new stores have
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1. This case describes one reason manufacturers might want to offer rebates rather than decrease wholesale price. Explain why this can be viewed as an example of customized pricing. The one-price-fits-all model is rapidly becoming extinct particularly in the world of e-commerce where every purchase and link clicked on (and much more) is stored‚ evaluated with the result being a customized price/offer based on many factors including credit score and buying habits. Rebates are an example of customized
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Case Sunfresh Sunfresh Ltd is a Rotterdam based importer of fresh fruit and vegetables from tropical and subtropical countries. The company sells these natural products to large retailers‚ wholesalers and market traders. The company was founded 20 years ago and has been growing since‚ mainly as a result of its sharp eye for the quality its customers want‚ tailored service and e broad line of products. Currently the company has 120 employees. Part of the products are being packed and delivered
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