A world without advertising Name: Veronika Líšková Course: Media Relations Group: VZME12 Term: winter School year: 2013/2014 How hard can it be to imagine and describe a world without any advertisements? It turns out that it is quite difficult to completely retrieve advertising from the Earth‚ even hypothetically‚ because besides the numerous negative aspects that advertising has‚ there are also some positive ones. The world without any advertising simply cannot exist‚ even
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these products in the media in the year 2002. ORIGIN OF SURROGATE ADVERTISEMENTS As a reaction to the directive of Government‚ the liquor & tobacco majors sought other ways of endorsing their products. They have found an alternative path of advertising through which they can keep on reminding their liquor brands to their customers. They have introduced various other products with the same brand name. Launching new products with common brand name is known as brand extension‚ which can be carried
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Investigate the role and importance of advertising 1a.Explain and demonstrate how advertising can be designed to differentiate‚remind‚inform and persuade……………………………………. .page 3 1b.Evaluate appropriate uses and applications for advertising in two given situations…………………………………………………………………page 3 1c.Evaluate the role‚organization and functions of agencies in the advertising process……………………………………………………………...page 3
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Billboards In-store Media Balloons Inflatables Advertising at Airports Mass-transit Advertising Mobile Billboards Benefits of Outdoor Advertising Reaches More Viewers Cost Efficiency Proximity to Purchase Locations Scope for Creativity Reach Specific Target Customers Captive Audience Constant Exposure Longevity Enhances the Effectiveness of Other Media The term Out Of Home advertising is commonly referred to as OOH‚ this is any type of advertising medium that reaches a consumer while they
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Client Handbook (traditional and unconventional advertising) Karel Picha Content: - introduction - Why? ................................................................................................ 1 - research - Old-dog’s path - the traditional advertising ....................................... 6 History of traditional advertising ................................................
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What are the arguments for and against a more rigorous control of advertising to children under 12 years of age? Content 1. Introduction 2 2. Literature Review 3 2.1 What is advertisement 3 2.2 The definition of children‚ childhood and children’s consumer behaviour 5 2.3 Arguments on advertisements and children 6 3. Discussion 7 3.1 Advertisement should be controlled‚ especially towards children 7 3.2 Why under 12 years old? 8 3.3 Is more rigorous control possible？ 10 4. Conclusion & Recommendation
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ADVERTISING IN CONTEMPORARY SOCIETY 5 M’S OF ADVERTISEMENT ADVERTISEMENT – MISSION - MESSAGE - MEDIA - MONEY - MEASURE Advertising in the Indian economy (Chapter 1) Advertisement in general is referred to as any paid nonpersonal presentation of a product or a service by an identifiable sponsor all advertisement campaigns are influenced by five major elements
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The negative effect of advertising Advertising is a marketing method to encourage‚ persuade‚ or even manipulated people to do a specific action such as buying a product. Additionally‚ the main purpose of advertising is to convince customers that a company service or a product is the best. Throughout history‚ public services have used advertisings to increase their sales and reputation. For instance‚ if your company has developed a product that you consider is better than anything currently in
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mean when we say “public relations”. There is no best answers or single definition for public relations. Form organizations and businesses to speaker and authors to everyday men and women‚ the definition of public relations will vary. While advertising is paid‚ one-way communication through a medium in which the sponsor is identified and the message is controlled. Variations included publicity‚ public relations‚ product placement‚ sponsorship‚ underwriting‚ and sales promotion. Every major medium
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2012 Subject: Proposal on New Approach to Advertising 1. INTRODUCTION For the past 3 years‚ our product Lion Beer annual sales has dropped about 6%‚ whereas our competitors have increased market share‚ 3.2% for Heineken‚ 1.8% for San Miguel and 1% for Carlsberg. The report from our marketing research team revealed that majority new generation consumers less knowing our product due to our current conventional advertising strategy. Our advertising plans should be changed accordingly to boost
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