century. • • Marketed by the HamdardLaboratories‚ one of India`s largest health and wellness company. • • Maintained position in the market as a refreshing healthy drink • • Stiff competition lately • • Therefore‚ it needs to undergo rebranding and repositioning to face this competition and increase its market share. • CURRENT BRAND POSITIONING: • Drink has been positioned as a refreshing and thirst quenching drink‚ which provides added nutritional benefits. • The content of its
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III. RECOMMENDATION 1. Recommendation concerning KGV’s stores: It is recommended to leave high street shops and megastores; Create special experience for customers (helpful customer staff; in-store music listening); Carry out rebranding; Redecorate the shops. Change the equipment‚ especially use more modern equipment to make it more pleasant for young people. 2. Products Make shops more computer software oriented; Introduce more CD’s stands for local customer; Introduce
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7.0 THE CREATIVE TABLE 1 : CREATIVE IDEAS 7.1 SOCIAL MEDIA The product’s take the action to rebranding its product to the users of internet (social media) such as Facebook whereby the user can have instant feedback toward the products itself. IMAGE 1 : PRODUCT’S FACEBOOK 7.2 RADIO We’ve planned to commercialize our products to the THR.FM radio. Item Description Gender Man and Women Length 32 Target Demographic Housewife ‚ Restaurant owners ‚ Food sellers Character / Narrator Malay language
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JORIND 9(2) December‚ 2011. ISSN 1596 – 8308. www.transcampus.org.‚ www.ajol.info/journals/jorind PUBLIC RELATIONS STRATEGIES AND THE IMPLEMENTATION OF THE MILLENNIUM DEVELOPMENT GOALS IN NIGERIA Ezekiel S. Asemah asemahezekiel@yahoo.com Abstract Public relations is a planed communication that can be used by both government and nongovernmental organisations to build and maintain mutual understanding with the publics. It is a tool which can be used to facilitate development in any country that
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Marketing Concepts and Commercialization Business Case Analysis Black & Decker Background Black & Decker Corporation is one of the largest manufacturers of power tools and accessories‚ residential security hardware‚ outdoor tools and numerous other products. The two largest product groups of B&D are power tools & accessories and household products representing 29% and 15% respectively‚ in terms of sales. During the 90s the portable power tool market accounted for 1.5 Billion and is segmented in
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A STUDY ON HERO MOTOCORP LIMITED SL.NO | CONTENTS | PG NO. | I. | THE COMPANY PROFILE | | II. | FINANCIAL PERFORMANCE ANALYSIS | | III. | INDUSTRY AND COMPETITIVE ANALYSIS | | IV. | ANALYSING RESOURCES AND CAPABILITIES FOR COMPETITIVE ADVANTAGE – VRIN FRAMEWORK | | V. | SWOT ANALYSIS | | VI. | STRATEGIES - CURRENT AND SUGGESTED | | VII. | RECOMMENDATIONS: | | VIII. | REFERENCES | | ACKNOWLEDGEMENT We express our sincere thanks
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Vodafone Essar was launched in India on 21st September 2007. Vodafone was welcomed in India with the “Hutch is now Vodafone” campaign. The popular and endearing brand Hutch was transitioned to Vodafone across India. This marked a significant chapter in the evolution of Vodafone as a dynamic and ever-growing brand. This brand unveiled nationally through a high profile campaign covering all important media. Vodafone‚ the world’s leading mobile telecommunication company‚ completed the acquisition of
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known in Asia. They produce quality products and hope to continue to do so for many years. The weakness that Doosan faces is that they are not well known in the U.S and people might be reluctant to purchase products with the Doosan name on it. The rebranding of the Ingersoll Rand Bobcat division offers opportunies for the Doosan Company to bring a quality product in under their name and expose American to a trusted product. The threat to the company is if the consumer doesn’t know the product name they
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capable of bolstering JSW as a premium brand‚ resulting in its products becoming customer’s preferred choice. Thus by taking a decision to create a organised retail format‚ JSW apart from creating a more efficient supply chain also thought on rebranding its image in the minds of end users. Question 1: Differentiate between the previous and new business models. What are the advantages of new model? Steel industry in India had always favoured bulk buyers (Dealers‚ Construction companies) who placed
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Katherine Newman (1999)‚ who closely examined individuals working or applying for work in the Harlem fast-food industry over the course of a year‚ contributes to our lack of knowledge about low-wage work and the working poor in America. Contrary to the popular image of Harlem as a place of isolation and social disorganization associated with highly concentrated urban poverty‚ Newman shows that while people who solely depend on public assistance and drug dealers do exist‚ there are plenty of motivated
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