and eventually started creating landscape paintings from aerial photographs. It wasn’t until much later in 2006 that Burko’s work “found” meaning; she became concerned with environmental issues‚ specifically climate change‚ which led to a complete rebranding of her artwork. Burko transitioned from painting volcanoes and waterfalls and began honing in on specific‚ often controversial topics: receding glaciers‚ melting ice and coral reefs. What’s concerning about Burko’s work isn’t the work itself.
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I am summarizing an article written by David Suzuki and Faisal Moola for the Tillsonburg News on February 07‚ 2011. The title of the article is “It will take more than rebranding to make tar sands oil ‘ethical’ “. In this article‚ David and Faisal point out the result of extracting oil will cause immense harm especially from the PESTEL perspective. They also warn the government to stop using spin doctors and marketing techniques through re-branding and calling it “Ethical Oil”. After reading quite
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A STUDY GLOBAL MARKET ENTRY WITH THE EXAMPLE OF NTT DOCOMO’S JV WITH TATA TELESERVICES LIMITED NTT DOCOMO‚ Inc. is the world’s leading mobile communications company. DOCOMO serves over 53 million customers‚ including 46 million people subscribing to FOMA‚ launched as the world’s first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services‚ including i-mode‚ the world’s most popular mobile e-mail/Internet service‚ used by 48 million
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Introduction to Integrated Marketing Communication s Team #1 Marketing Process of planning and executing the conception‚ pricing‚ promotion‚ and distribution of ideas‚ goods‚ and services to create exchanges that satisfy individual and organizational objectives. Marketing Focuses on Exchange The Marketing Mix Integrated Marketing Communications (IMC) Direct Marketing/Interactive Media Direct marketing is about making direct contact with existing and potential customers to promote
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Nowadays many academics argue that we are living in the digital age away from the logic of industrialism. At the same time even the most conservative-oriented parts of the public cannot deny the impacts of Information and Communication Technologies on the economy‚ business and society. Some experts refer to the “new economy” as being weightless‚ in which the demise of manufacturing is balanced by growth of professional and knowledge work. Together with the rise of new service industries these are
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McDonaldisation The term ‘McDonaldisation’ was coined by American sociologist George Ritzer in The McDonaldisation of Society (1993). In The McDonaldisation of Society Ritzer describes the process of McDonaldisation as “the principles of the fast-food restaurant […] coming to dominate more and more sectors of American society as well as the rest of the world”‚ in other words society taking on the characteristics and principles of a fast-food restaurant – in this case the globally popular McDonald’s
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of 19th-century Britain as the vanguard of free trade. The mid-20th century saw a decline in Manchester’s industrial importance‚ prompting a depression in social and economic conditions. Subsequent investment‚ gentrification=embourgeoisement‚ and rebranding from the 1990s onwards changed its fortunes‚ and reinvigorated Manchester as a post-industrial city with multiple sporting‚ broadcasting‚ and educational institutions. Manchester City Council is the local government authority for Manchester‚ a
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Table of Contents Executive Summary1 Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis………………………………………………………………………………………1-3 ii. Resources and competence analysis………………………………………………………………….3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC
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National Farm And Garden‚ INC.‚ Marketing problem Losing the leading position as a number one supplier of farming equipment‚ National Farm and Garden‚ Inc. or NFG is currently facing problem with the company reputation and trust. The company had launched design defect products (Turbo Tiller)‚ which caused consumer’s injury and ended up in a scandal. The causes of design defect came from various reasons such as‚ the declining sales‚ which led to the planning of unrealistic product launch and schedule
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SWOT analysis In an earlier part of this section we outlined what was meant by a strategy. We now consider how a strategy may be formed. To determine what their strategy should be managers must consider the internal strengths and weaknesses of their organisation and compare these with the external opportunities and threats. This process is known as SWOT analysis. Strengths are internal factors that a firm may build on to develop a strategy. For example‚ they may include: • Marketing strengths
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