Table of Contents 1.0 Internal capabilities and core competencies 1.1 In-flight services The importance of efficiency particularly in running a business provides a major opportunity for Singapore Airlines (SIA) to successfully deliver optimum value to its customers. According to Lacar(2009)‚SIA introduced ground-breaking in-flight services with relation to the latest technological advancements. For example‚the innovative Raffles Class Space-Bed which provides passengers the ultimate luxury
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xWhat is DirectX? Windows supports DirectX 8.0‚ which enhances the multimedia capabilities of your computer. DirectX provides access to the capabilities of your display and audio cards‚ which enables programs to provide realistic three-dimensional (3-D) graphics and immersive music and audio effects. DirectX is a set of low-level Application Programming Interfaces (APIs) that provides Windows programs with high-performance hardware-accelerated multimedia support. DirectX enables the program to
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In one perspective the initial primary objective of IBM’s advertising is to recapture brand equity to increase its diminishing market share. Plunging from one of the market leader during 70’s and 80’s to almost a market looser in the 90’s‚ IBM’s rebranding aims at the value proposition in the mind of the consumers. Defeated by the rivals such as Microsoft‚ Dell and Oracle‚ IBM had to push the awake call alert to reposition itself as one of the significant player in the industry. This all been done
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Segmenting Consumers & Positioning Products I. Market Segmentation Process of dividing up a market into smaller groups (called segments) Groups are designed to have similar wants & needs Idea is that firms can use their marketing mix to tailor products for the diff groups II. Targeting Firms then develop new products (or reposition old ones) to target lucrative groups of consumers Targeting Strategies Undifferentiated: entire market is target market; 1 marketing mix (theoretical) Homogenous
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comfortable and relaxing environment (possibly a drink or two is involved) but understanding the customer needs and wants has probably never been easier a ready made focus group which earns you money. The communication to customers about change or rebranding has never been easier Ann Summers have a captive audience to communicate changes to but best of all the changes are actually driven by the customer. Do they understand their customer - the answer is yes. The customer completes their empathy map
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Bandhan‚ India’s largest microfinance company‚ with a $1.6bn outstanding loan portfolio‚ is preparing to make the leap from provider of small‚ unsecured loans to poor rural borrowers to fully-fledged bank that can take deposits and offer other financial services‚ including bigger‚ longer-term secured loans. Becoming a bank will bring about dramatic changes to Bandhan‚ its 16‚000 employees and its 6.3 million borrowers. For a smooth transition and a lasting impact‚ Bandhan needs to have a strategic
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Carrier’ Strategy 19 Appendix 3. Detailed Macroenvironment Analysis 20 Appendix 4. Detailed Industry Analysis 23 Appendix 5. Limitations of the PESTALG and Porter’s Five Forces Models 26 Appendix 6. Virgin Brand Creation and Rebranding 27 Appendix 7. Implementation for Varying Levels of Collaboration 28 Appendix 8. Organisational Structure and Integration Difficulties 29 Executive Summary This report analysed the strategic position of Virgin Blue Holdings. The analysis
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1. What opportunities and threats did McDonald’s face? How did it handle them? What alternatives could it have chosen? Opportunities 1) "Going green" - energy management‚ improving packaging efficiency‚ environmentally friendly refrigerants‚ and partnering with Greenpeace for rainforest protection 2) New store looks/styles - McCafe coffee shop‚ and "forever young" Charity - The Ronald McDonald House provides a cheap or freeredesign place to stay for parents of sick children. Over 250 worldwide
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Nutraingredients USA‚ Retrieved from http://www.nutringredients-usa.com/Industry/Cocaine-goes-no-name Fearn-Banks‚ K Just-drinks.com editorial team. . (2008‚ July 11). US: Redux accelerates cocaine rebranding on fda pressure. Retrieved from http://www.just-drinks.com/news/redux-accelerates- cocaine-rebranding-on-fda-pressure_id94412.aspx Mooney‚ P Nguyen‚ B. (Speaker). (2007). In CNN News Room. New York: CNN. Nizza‚ M. (2007‚ May 7). The end of cocaine the beverage [Web log message]. Retrieved from http://thelede
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Bus4003 Retailer And Channel Management Belano case write up Group 3: Lam Chong Yan s116112 Ho Ching man s116078 So Ching Wai s116226 Yung Chi Fung s116309 Lee Kin San s116142 Wong Yan Ho s116284 Introduction Today‚ Belono is one of the most successful pioneer to get into China casual wear market when many of Hong Kong retailers were focus on the local business. By a vision of
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