INTRODUCTION Reading is a way of making meaning from printed or written materials which requires the reader to be an active participant. Several scholars have looked at reading at different levels. These include Unoh ( 1980 )‚ Lawal (1989)‚ Emenyonu (1982)‚ Olaofe (1988)‚ Omojuwa (1991)‚ among others. Reading according to Fatimayin and Lawal (2010)‚ connotes the ability to read well not only English language and literature texts‚ but also newspapers‚ magazines‚ journals‚ periodicals
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The drawbacks of Globalisation There are several problems with globalisation. This can be illustrated by the creation of multi-national companies; developed countries can stifle development of undeveloped and under-developed countries. For instance‚ the European Union offer subsidies to farmers across Europe‚ which allows European farmers to have increased yields. So for a country like Kenya‚ they cannot export or sell agricultural goods as well as they could have. This economical factor puts
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and ultimately their benefits from the use of different social networking platforms. Both brands and company use popular social networking sites such as Twitter Facebook and YouTube and Instagram to communicate with their consumers. Main Findings Rebranding and Increased followership Procter and Gambles Old launched their old spice campaign Smell Like a Man‚ Man during the Super Bowl ad in February 2010 by a leading ad agency Weiden and Kennedy‚ introducing the character and the use of social media
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Health Conscious Consumer “Health means wealth”‚ once an adage has now become a motto of the major food processing companies in India. And this motto is not a far-fetched perception of the current consumer needs in the Indian foods and beverages market. The Tata Strategic Management Group (TSMG)‚ a management consulting firm has estimated the current worth of the health and wellness foods market in India at INR101.5bn and sees it potentially rising at a compounded annual growth rate of 23% to
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PROVISION AND MANAGEMENT OF SPORTS FACILITIES IN NIGERIA UNIVERSITIES IN THE 20TH CENTURIES ABSTRACT The most important factors of consideration in planning any sports programme is facility. Despite its importance; enough attention is not accorded to it our universities. The negligence alongside with many other factors has contributed immensely to inadequate or lack of provision and development of sports facilities in the universities. Factors such as economic situation in the country couple with
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resolved). In 2009‚ Vix acquired the assets of the former ERG Group‚ when ERG restructured and changed its name to Videlli Limited. In 2010‚ Vix acquired ACIS‚ a leading UK-based supplier of ITS and PIDS solutions. In 2011‚ Vix launched a rebranding of the company‚ integrating all of its business under one brand "Vix". ENVIRONMENTAL ANALYSIS GENERAL ENVIRONMENT OPPORTUNITIES The major use for the smart cards would continue to be for mobile telephone‚ access control‚ fare collection
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Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
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STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers
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Yves Rocher History of Entrepreneurship in Russia Introduction In Russia‚ any cosmetic coming from France has
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customer retention and sales. AA’s board has made efforts to change this detrimental image by inviting two females to their board‚ however‚ the nature of AA’s advertisements and garments have not changed‚ demonstrating a lack of commitment to its rebranding initiative. AA should thusly adopt an engineering value chain approach to emphasize innovation in product and strategy development from the idea-formulation stage‚ so as to draw focus on the brand image and experience‚ and thusly regain their image
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