A project report on “To study Brand awareness and Brand equity of Volkswagen in surat city” For partial fulfillment of the requirement For the degree of B.B.A programs Prepared by: Jainil Gajjar(116) [T.Y. B.B.A. MARKETING] Under the guidance of: Mr.Ojas Desai Submitted to B.R.C.M. College of Business Administration Veer Narmad South Gujarat University‚ Surat. Year: 2012-2013 ACKNOWLEDGEMENT I (Jainil Gajjar)‚ take this opportunity to thank my guide Mr. Ojas Desai who
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Tour Operator Management Introduction: A tour operator typically combines tour and travel components to create a holiday. They prepare itinerary. The most common example of a tour operator’s product would be a flight on a charter airline plus a transfer from the airport to a hotel and the services of a local representative‚ all for one price. Niche tour operators may specialise in destinations‚ e.g. Italy‚ activities and experiences‚ e.g. skiing‚ or a combination thereof. The original raison
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“uniqueness” associated to “individual branded Hotels” as well as the brand promise “sence of a place” philosophy-High level of competition in the corporate brands market-No more added value compared to competition-High prices compared to competition-Rebranding will lead to a change in the target market and to a repositioning
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storage devices‚ network switches‚ personal digital assistants (PDAs)‚ software‚ televisions‚ computer peripherals and other technology-related products.(1) 4.2 Project info: The project consists of a proposed re brand for dell computers. Rebranding involves subtle changes to the brand ’s logo‚ brand name‚ image‚ marketing strategy‚ and advertising
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bringing it one step closer to launching this year.4 12. JetStar Hong Kong is going to be imitated by two new HK low cost carriers during 2013‚ one is the subsidiary of China’s Spring and Autumn Airlines to use its full name‚ and the other is the rebranding of Hong Kong Express as a
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Kia attempted to improve consumer perception by billing the maker as an “exciting and enabling” automaker. Brands must adapt and communicate in more ways than one to reach a fragmented and or distracted audience. The challenges associated with rebranding the identity of both Hyundai and Kia involved the development of purposeful attributes to bring about and reinforce the emotional perceptions. For example‚ Kia’s global pledge or brand promise was built on the maker’s “commitment to surpass customer
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Throughout Canadian history‚ the effects of colonialism have hindered the reclamation process between Indigenous Peoples and their land. During the “Art of Engaging Difference” workshop‚ I was inspired by Dr. Rhonda Breitkreuz’ thought-provoking discussion where she revealed the difference between tolerating the existence of Indigenous Peoples in contrast to respecting their culture‚ heritage‚ and history. With the upcoming sesquicentennial anniversary of Canadian Confederation‚ otherwise known as
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INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food
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more rattling is the fact that this merger is engineered by one of Snapdeal’s investor. So what has caused Snapdeal’s steep fall from glory? There are a variety of reasons that are attributed to Snapdeal’s fall. The Amazon threat‚ a very expensive rebranding exercise which left the company gasping for funds‚ missed sales target‚ exodus of senior management‚ goal setting with zero accountability etc. One major reason towers all. And that is‚ the brand lost its focus from its core‚ the ecommerce business
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company may have occurred over the years in which they will continue to have to be able to grow the market share. It can only be estimated how long the process could possible take as well as the cost of what it would be for the company to consider a rebranding plan for the company.(Hill‚
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