In this case‚ Black & Decker Corporation (B&D) is facing a major challenge in the power tools market. The industry is segmented into three categories; Consumer‚ Professional-Industrial‚ and Professional-Tradesmen‚ and while B&D holds the biggest market share in the Consumer segment‚ they are trailing far behind in the Professional-Tradesmen segment‚ with a meager 9% market share. Though this is a growing market segment‚ B&D is barely making any profits from it‚ and a new strategy is needed if they
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Title: Eastman Kodak Company: Funtime Films Question: Is Kodak doing the right thing with the decision to have line proliferation: Kodak Gold Plus‚ Kodak Royal Gold and Kodak Funtime? Support your statement if yes‚ if no‚ please provide practical suggestions what to do instead. Kodak is (in 1993) the dominant market player in U.S. with market share of 70%. In last 5 years the market share of Kodak decreased by 6 %. The main competitors are Fuji Photo Film Co (11% market share) and Konica
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Case Analysis: Volkswagen (Color-Coding Key: Lizzie; Ryan) I. Current Strategic Position Introduction Infamous German automobile company‚ Volkswagen‚ was formed on May 28‚ 1937 by the German government‚ then under the power of Nazi leader Adolf Hitler. The state-owned company was originally named Gesellschaft zur Vorbereitung des Deutschen Volkswagens mbH but later in 1937 was changed to simply Volkswagenwerk‚ meaning "The People’s Car Company." With Ferdinand Porche‚ automobile engineer
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From: Pāvels Kuzņecovs To: Inese Eglīte RBS Professor‚ Marketing Management Riga‚ 22nd of October‚ 2009 Case Study 4 Summary: Eastman Kodak Company – Funtime Film Question: Is Kodak doing the right thing with the decision to have line extension: Gold Plus‚ Royal Gold and Funtime? If we consider protection and growth of Kodak’s total market share to be the key objective then the introduction of a new brand in the Economy price-tier is a strategic MUST. It is crucial to be presented
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History Initially called Andersen Consulting‚ Accenture was formally established in 1989 when a group of partners from the Consulting division of the various Arthur Andersen firms around the world formed a new organization focused on consulting and technology services related to managing large-scale systems integration and enhancing business processes. Accenture changed its name from Andersen Consulting in 2001 after severing ties from its parent company Arthur Andersen. The company went public
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Question 1: eBay’s (diversification) expansion modes in China included acquisition and joint venture. Critically evaluate each mode of diversification by identifying the advantages and disadvantages for EBay given the competitive environment within the overall industry and specifically in China. By the year of 2006‚ eBay’s combined international investments in Latin American‚ Europe and Asia Pacific has totaled revenues of 2.1 billion‚ representing 49% of aggregate revenues of the company
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brought to the company by owner Sam Glass with the expectation of shaking up the product team and creating waves through his relentless work ethic. The young manager‚ undaunted by any learning challenge‚ has successfully lead his team through the rebranding of two national skin care products in just over a years’ time. A recent 360* performance review both criticized and praised Alex’s work model‚ giving him an idea how best to improve and continue with his career. Alex’s performance evaluation details
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sells cars in over 150 countries. Main regions to sell apart from Europe are North America and China. The business is divided into two different sectors: 1. The automobile sector‚ which includes the two brand sectors Volkswagen‚ with Bugatti‚ Skoda and Bentley and the Audi group including Seat‚ Lamborghini and Rolls Royce. Moreover‚ there is a sector for commercial vehicles. 2. Another sector is built up by the financial services that contain the Volkswagen Bank‚ car leasing programs and Europcar
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This week’s assignment is about the application of leading organizational change. “Change is a process that makes something different‚ alters it‚ or transforms it.” (Howell and Costley 365 - 377) Changes within one’s organization can take a positive effect or a negative effect on that organization; therefore‚ it is extremely essential that the leaders within that organization take heed to virtually every aspect of the changes taking place in order to ensure quality assurance in one’s organization
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Brand Failures – The case of AIWA Abstract Over the years‚ branding has become an integral part and parcel of any organization’s activity. The companies have realized that it might be difficult to survive without establishing a brand in the market. Therefore‚ all the initiatives are being taken by the companies to create a strong brand image and over power the competitors. However‚ the last few years have also revealed many cases of brand failures in the Indian landscape. Aiwa‚ one the
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