BCG Matrix of Amul Products: What is a BCG matrix: In the early 1970s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate. The matrix has four classifications: 1) Star Leaders in market. Consumes a lot of cash and generates a lot of revenue 2) Cash cows Generates a lot of revenue for the company. Strong product line of the company in a mature environment which is not
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Dato’ Kamarudin Meranun and Dato’ Aziz Bakar - bought over the loss-making‚ debt-riddled AirAsia from HI COM Holdings Berhad (now DRB-HICOM Berhad) for a token sum of RM1. The enterprising group quickly settled the airline’s debts and set about rebranding and relaunching AirAsia as a low-fare carrier. The Group’s entire business model centres around a low-cost philosophy which requires its operations to be lean‚ simple and efficient. Several key strategies have been
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BMW’S Dream Factory & Culture Kevin D. Lowther Dr. Derek Povah BUS 520: Leadership and Organizational Behavior April 27‚ 2010 1. Describe the culture of BMW. Organizational culture is an idea in the field of Organizational studies. A culture is derived through the individual experiences‚ attitudes‚ shared values or common perceptions that are held by each member of an organization. Organizational culture affects such outcomes as productivity‚ performance‚ commitment
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global expansion and the forecasted growth in sales brought by new innovations of the Artificial Workforce‚ the direction of the dividend policy needs to be determined. When forming the recommendation something to be considered is the thought of rebranding the company to more accurately depict its move into the high tech CAD/CAM industry. Also‚ the current effects of Hurricane Katrina on the Oil and Gas refinement industry has caused some uncertainty in the near future sales of the Artificial Workforce
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dealing with business executives. Business executives generally know more about professional purchasing‚ and are more aware of certain sales techniques. In the case of Accenture‚ the thing that worked so well for them was what they did in their rebranding campaign. It turns out that in 2000‚ following arbitration against its former parent‚ the relinquishing of the Andersen name turned out to be a blessing in disguise. Although a difficult task‚ this gave the company an opportunity to rebrand‚ and
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Apple Of My Eye: A Summary of Michael Pollan’s ’The Apple’ from The Botany of Desire Micheal Pollan begins his bestselling novel‚ “The Botany Of Desire”‚ with a question‚ what is the difference between humans‚ and the bumblebee? Pollan argues that humans do not have control over nature as we tend to believe‚ he believes that nature plays an equal or even more dominant role in our relationship. He states‚ “this book tells a different story of man and nature”(xxv) and he tells this story through the
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CASE 2/ Fiat Chrysler alliance 1/ Strengths and weaknesses of Fiat GM alliance Fiat was close to bankruptcy (no sustainable position) ; GM took 20% and Fiat received a put option ; explain ? Relations deteriorated (operations phase)‚ GM became less interested : Alliance was not equal ; The gross of the company has been different (different cycle and country) ; 2/ Strengths and weaknesses of Chrysler Daimler alliance Merger of equals‚ however Daimler baught Chrysler for bn$ 36 ; isnt’ it surprising
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MARKETING MANAGEMENT CASE STUDY – NIVEA FOR MEN [pic] Lecturer: Mr. George Wilds Due Date: February 27‚ 2011 TABLE OF CONTENTS INTRODUCTION………………………………………………………….………3 BRIEF HISTORY………………………………………………………..…………4 QUESTIONS AND ANSWERS……………………………………....................5-8 ← QUESTION 1……………………………………………………………….5 ← QUESTION 2……………………………………………………………….6 ← QUESTION 3……………………………………………………………….7 ← QUESTION 4………………………………………………………………8 CONCLUSION………………………………………………………..
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sense? The motivation came from the fear of the rise of eBay in China. It invested US$30 million in EachNet in 2002‚ and at that time‚ EachNet commanded an 85% market share. Just in the following year‚ acquired the remaining 67% stake in EachNet‚ rebranding the site as eBay EachNet. EBay has very big ambition in Chinese market and it is another company that understood Chinese online marketplaces. eBay’s power sellers would grow their business to compete in the B2B space. In China‚ the line between
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foreign manufacturers (Scott & Wething‚ 2012). This advantage means that the company will create cheaper production cost. For the form to remain competitive in the market‚ it has to reduce its cost of production through getting cheap material and rebranding them to make quality
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