Toys are a part of a child’s daily life where creativity and imagination is allowed to run wild and flourish. Children growing up in the 19th century are blessed with having the opportunities to engage in recreation through teddy bears‚ Barbie dolls‚ wooden horses and other toys. Among the difference types of toys‚ the little construction bricks known as LEGO is one of the most popular among children. The Danish company founded by Kirk Christiansen in 1932‚ is still operational and privately owned
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Company Profile An introduction to the LEGO Group 2007 It is LEGO philosophy that “good play” enriches a child’s life – and its subsequent adulthood. With this in mind‚ the LEGO Group has developed and marketed a wide range of products‚ all founded on the same basic philosophy of learning and developing – through play. It all began in 1932 ... The founder‚ Ole Kirk Christiansen‚ hit upon the LEGO name in 1934. He took the first two letters of
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Letter of Transmittal [pic] 28th May 2011 Ms. Jessy LEGO Group‚ 28‚ Jalan Senget‚ 10350 Kuala Lumpur. Dear Ms. Jessy‚ Enclosed is a report detailing the preparation steps needed to do before launching the products in the domestic market. As discussed during our meeting‚ I have also made recommendations tailored specially to your business’s need. The report provides background to the company and industry as well. Benefit and features of the product lines are also briefly explained. The
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CUSTOMER-DRIVEN MARKETING STRATEGY FOR LEGO (1) Does LEGOs web site (www.lego.com) help consumers through the buyer decision process LEGOs Mission Statement Inspire and develop the builders of tomorrow. The LEGO brand is more than simply a familiar logo. It is the expectations that people have of the company towards its products and services‚ and the accountability that LEGO feels towards the world around it. The brand acts as a guarantee of quality and originality. Visiting and browsing its
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Tuen Mun with Community Intelligence Group was my service target in my service learning project. The Community Intelligence Group was support by Yan Oi Tong which established from 2004 and it will be dissolved at the end of 2015. The aim of the group is to promote Community Oriented Mutual Economy in the society and it was specific to Tuen Mun. Transforming the community wisdom and skill into community capital was its main concern‚ and also through the individual director and community service to affirm
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At first‚ Legos help me cope with my asthma and with all the ridicule that comes with it. My peers tease me because I’m slow. They make me run because they know I’ll never catch them. I feel rejected in the world‚ but when I play Legos it becomes my world. A bridge here‚ and building there. I can create and design with unimaginable freedom. When people see my architecture
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Creativity. Most common misunderstandings. ABSTRACT This essay is devoted to an issue of creativity understanding. Nowadays creativity is a characteristic that every employer is looking for in a potential employee. In the world of competition it is becoming a very precious commodity. Nevertheless‚ some significant contradiction occurs when question arises - what actually creativity is and when do we really need it. Unbelievable quantity of myths exists around this seemingly simple notion.
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“ Empowering Women : Rebuilding the Society ” “To awaken the people‚ it is the women who must be awakened. Once she is on the move‚ The family moves‚ the village moves‚ the nation moves”. - Pandit Jawaharlal Nehru. Empowerment is multifaceted & multidimensional concept. It is the process by which the powerless gain greater control over the circumstances of their lives. It includes control over resources (physical‚ human‚ intellectual‚ financial) and
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What spoils our creativity? Hello‚ladies and gentlemen.I’m so glad to be here to share my speech with you all.Today‚my topic is what spoils creativity.Our generation is supposed to be most creative for we enjoy a lot of marvelous creation that our former generations had never met before.However‚it is not the case.We have to admit that most of us fail to be creative for most of time nowadays.How could this happen?What spoils our creativity?After thinking for a long time‚I figure out‚to some extent
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drilling in the Arctic‚ an environmental protection group‚ Greenpeace‚ began lobbying against them on basis of environmental grounds as this plan had the real possibility of severely harming the entire Arctic ecosystem by exacerbating the melting of the ice caps and releasing toxins into the environment that would be difficult to clean (“The Dangers”). Ultimately they won by attacking Shell’s highly-credible and well-liked partner‚ Lego‚ in hopes that if Lego would turn against them‚ so would Lego’s supporters
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