Effect of Sales Promotions on Consumer Buying Behavior in Branded Apparels in India. Abstract INTRODUCTION Basically‚ promotion is first introduced in the 4Ps of marketing. The four Ps represents the marketing mix (Product‚ Price‚ Place & Promotion) and the promotional mix is the important term used to explain the set of tools of the business. This is applied to achieve benefit of its products and services from its consumer and the followings are (Advertising‚ Public relation‚ Direct marketing‚ Personal
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Case Study – Coke in India Adapted by Lesley Fleischman from: Hills‚ Jonathan and Welford‚ Richard. Corporate Social Responsibility and Environmental Management. 12‚ 168–177 (2005) August 2003 • • • • • October 2003 • • Coke has 44 wholly owned and franchise owned bottling plants in India Indian NGO finds that Coke and Pepsi products bottled in India contain pesticides. Immediate impact on Coke stock price. Coke threatened legal action over allegations. Indian government
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| It Seemed Like a Good Idea at the Time | Case study | | | UNIT: MBS 525 MANAGING‚ EVALUATING AND DEVELOPING HUMAN RESOURCES | | TABLE OF CONTENTS PAGE EXECUTIVE SUMMARY 2 1. INTRODUCTION 2 2. PROBLEM IDENTIFICATION AND ANALYSIS
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structure of the Constitution of India includes “socialist” as one of the feature of the country. With socialist‚ it provides freedom to religion to every citizen under Article 25 along with freedom of conscience and free profession‚ practice and propagation of religion . With every religion‚ there are a number of spiritual methods and customs associated which are performed by
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1. What do you see as advantages and disadvantages of entering the outsourcing agreement outlined by Gupta? Advantages: 1) Pay for use and avoid excess capacity wastage. Company do not have to keep investing in maintaining excess capacity of 30-40%. 2) Lower Human Resources cost due to their transfer to vendor companies. It can use its resources and expertise to its core areas of product innovation‚ marketing‚ branding‚ pricing and value added services. 3) High bargaining power
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gaining respect as an essential utility item. For the watch industry‚ time seems in its favor what with the liberalization of the Indian market coupled with the rising purchasing power of the young and consumerist Indians ABOUT THE WATCH MARKET IN INDIA :- Indian watches market was for long dominated by public sector organizations like Hindustan Machine Tools Ltd. (HMT) and Allwyn (also famous for its refrigerators once upon a time!)‚ and has now left the pioneers far behind or nowhere in market
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Personal Details Name: Christopher Scott-Harden Address: 13 Moore Court‚ Andersons Square Islington‚ London N1 2TF Telephone: +44 20 7416 2564 (Work)‚ +44 20 7226 0195 (Home)‚ +44 7966 027 090 (Mobile) Email: HYPERLINK "mailto:cscott-harden@statestreet.com" cscott-harden@statestreet.com Current Role: Senior Project Manager (Assistant Vice President)‚ Consulting Services Group‚ State Street Bank & Trust UK CAREER SUMMARY Period: Role: Reporting to: State Street Bank & Trust
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Issue: The issue covering this memo is whether Fast Funds‚ the company‚ is considered a covered entity under Fair Credit Reporting Act (FCRA) or not‚ if so under what scenarios is the company considered covered entity‚ and what steps the company should take to protect the personally identifiable information (PII) of the consumers. Rules: Fair Credit Reporting Act (FCRA) relates to protection of consumer credit information by credit reporting agencies (CRA) and other businesses that handle credit
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com/2013/11/bhutans-3g-band-saga-continues.html http://www.telegeography.com/products/commsupdate/articles/2010/08/24/tashicell-plans-nationwide-coverage-by-2011/ Q1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not‚ could developments in the political arena have been handled
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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