1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
Premium Marketing Brand Hamburger
Introduction The restaurant is a speciality fish lover’s paradise keeping in mind about the people obsessed about various fish oriented dishes in Kolkata. This is the first time any restaurant is taking an initiative to open a restaurant‚ which will only deal with different items of fish for this fish-loving city. There will be many other side dishes‚ which will enhance the flavour of the cuisine. The restaurant will cater to 30 covers‚ which have a market of corporate‚ family‚ and college clientele
Premium Seafood Fish Kitchen
Classic Savory Restaurant The years following the end of World War II proved significant not just for the Philippines but for the four Ting brothers as they moved to start a fresh life and establish their livelihood. By 1950‚ the brothers had put up a "panciteria" in the busy district of Quiapo serving mainly lomi. Over time‚ as their little panciteria grew in popularity and as the brothers began to discover other dishes they could serve their customers‚ they were able to create a ’special’ recipe
Premium Chicken Philippines World War II
customers are increasing towards fast food restaurants‚ it is more challenging to offer good customers service. It is also imperative that you maintain a high degree of consistency in your offerings‚ which prevents you from alienating your customers. The Philippine Star (1997) described the Filipinos are fast food lovers. They enjoy tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a variety of foods and dishes. These restaurants‚ most especially attract
Premium Fast food Fast food restaurant Food
Manly’s restaurant sector seems to lack a restaurant that will provide consumers with an authentic Brazilian dining experience. Currently‚ most restaurants in the area meet the expected industry standards but lacks in the supply of high quality food‚ beverage and service originated from South America. La Barata will target that gap and launch a Brazilian cultural experience in the Manly area specialising in dining‚ cooking classes and entertainment. La Barata is an innovative restaurant with
Premium Tourism Strategic management Sydney
Taster offers you the opportunity to sample food before ordering off the menu free of charge. They recognized that people stick to their comfort zone when it comes to ordering food in restaurants and wanted to change this by letting the customers excite their taste buds. The Problem: A problem the restaurant is preparing to face is to distinguish between serious customers who have an interest in trying new cuisines and customers who come into the restaurant and take advantage of the service in a negative
Premium Restaurant Customer Food
Introduction and Company Background This report is pertaining to a fictitious Restaurant‚ Heavenly Caribbean Restaurant. Heavenly Caribbean Restaurant is where food lovers are taken to the crystal clear waters‚ white sand and warmth of the sun of the Caribbean islands through the exotic and exciting Caribbean gastronomic experience. The restaurant is a small family business located in the heart of Brooklyn New York‚ in a very busy downtown location that is surrounded by many businesses‚ such as
Premium Restaurant Food Song Dynasty
Case Study: Ginny’s Restaurant Team 6 1a. What is Vrginia’s current weath? Cash today Cash in one year Interest Net Present Value $2‚000‚000 $3‚000‚000 6% (NPV) = $2M + $3M/ (1+0.06) = $4‚830‚188.68 Virginia’s current wealth is made up of her $2 million in had and the present value of her future $3 million. 1b. How much can Virginia spend today? Without a loan If Virginia does not want to borrow from the bank‚ she can spend a maximum of $2 million. With a loan If Virginia makes use of a bank
Premium Net present value Rate of return Investment
Favorite restaurant Describe the restaurant? What kind of food is offered in the restaurant? How often do you go to the restaurant? My favorite restaurant is Capri Eatings. The restaurant is really good. It is located in the downtown of Lahore and it is a very popular restaurant over there. The restaurant has a very beautiful interior and the moment we enter the restaurant the whole interior and atmosphere welcomes us. The restaurant is basically a Chinese restaurant and it has a huge area. There
Premium Food American Chinese cuisine Restaurant
Olive Garden is a popular restaurant in the United States for its Italian cuisine‚ there is always advertisements on the tv and every visit there is a line forming. The Olive Garden I attend to is located in Downey‚CA by the Stonewood Mall‚ so parking can be kind of difficult. The hours are very reasonable and can fit into anyones schedule‚ walk ins are welcome and if you would like to make reservations then you can. Making a reservation will be best for those who don’t have the patience to wait
Premium Restaurant Food Darden Restaurants