Causes of the Depression My three major points are The Dust Bowl‚ World War 1‚ and the Stock Market Crash. These three major points put millions of people in a sad place‚ A place nobody wanted to be at. Everyone wanted to believe it was a dream. Doing their best to raise their children. Caused a whole lot of damage to the crops‚ getting around to places‚ and especially losing loved ones. This was all happing in Kansas‚ Oklahoma‚ Texas‚ and New Mexico; from Nevada and Arkansas. For eight years
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BIOMES LAB BIOL 120 `` A biome is a major complex of similar communities. It is the largest ecological unit we recognize. Different books vary in the number of biomes they list. Temperature and precipitation are the two key factors that determine the different type biomes. Some books consider marine ecosystems and freshwater systems as biomes. Others break out wetlands as a biome. We will look at 10 terrestrial biomes: 1. Tundra (Arctic and alpine) 2. Boreal forest or taiga
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Pre-tests include both concept ads and finished ads that have not yet been deployed or been evaluated and measured. In the concept test‚ the ad has not yet been created or is in an intermediary state of completion. It might be in storyboard form‚ live-action rough form‚ or exist as an animatic. The consumer might be able to offer some suggestions and reactions about the message and execution‚ but often is constrained by his or her inability to visualize the ad in the final version. The consumer
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instead of going through the long creative process of making a new ad‚ we will be taking the Date Nite ad from Disney Land and repurposing it to fit the updated version of the park. The Date Nite advertisement will provide for an original and entertaining advertisement that would be a quirky update from Disney’s current line of advertisements. Although‚ the ad was successful for its time‚ however it is no longer the 1940’s and for this ad to survive past its completion‚ it will need a major face lift
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Go With This‚ or Go With That: The Success of the Kia Soul Ad Campaign Abstract In the current post-2008 recovering economic climate‚ marketing budgets are tight‚ and now‚ more than ever‚ it is vital that advertising is effective and able to justify the investment required. This paper explores the recent Kia Soul hamster commercial series‚ and analyzes why they work: what elements of appeal‚ target market‚ and defining attributes have ensured their success. By anticipating trends‚ focusing
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Six marketing lessons from Red Bull Stratos by Nicola Kemp‚ 19 October 2012‚ 1:20pm 2 Comments The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of
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The Great Depression: The Extensive Effects The 1920s was a time of roaring prosperity. Even mid-October of 1929‚ the average middle-class American saw an “illimitable vista of prosperity” (Dixon 1). The thought of poverty was close to an end; in 1928‚ President Herbert Hoover stated‚ “We have not yet reached the goal‚ but given a chance to go forward with the policies of the last eight years‚ and we shall soon with the help of God be within sight of the day when poverty will be banished from the
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definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second‚ it uses humor‚ an attribute contributing to above average ads as indicated in Ogilvy book. 2. COORS LIGHT - BARBECUE Target audience: The commercial is targeted summer beer drinkers‚ especially young consumers‚ when temperatures rise and summer approaches. Consumer insight: The underlying consumer
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Dove Ad Campaign The image of beauty has been burned into the minds of young adults in this generation through magazines and radio. However‚ in the last decade with the uprising of social media‚ internet‚ and television; the definition of beauty is being redefined. With these new social mediums arising‚ marketing campaigns are becoming more aggressive and targeting a younger audience and influencing their ideas of who they are. Marketing campaigns show only the most beautiful and attractive actors
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sleep in‚ and let the responsibility of their children fall on others? Not according to the Vicks company. In one of their advertisements found in a magazine targeted to mothers‚ the ad may effectively draw mothers in‚ but it also unintentionally degrade mothers and make them feel guilty for being sick. This DayQuil/NyQuil ad tries to appeal to mothers by offering two images of the ideal mom and also a convenient medicine for
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