Veet‚ world’s No.1 depilatory brand was launched by Reckitt Benckiser in India in 2004. Its competitors include Anne French‚ Fem and other local players such as V John‚ Nair and Jolen. Its brand personality includes the traits of ‘Beauty’‚ ‘attractive’‚ ‘success’ & ‘modern’. The brand has captured a significant market share in the hair removal category‚ that too in a very short span of time. However the use of depilatory creams in India is mainly associated to hygiene depilation rather than beauty
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Active ingredient: Hydrochloric Acid Trade name: Lysol Brand Disinfectant Toilet Bowl Cleaner‚ Stain Fighter Manufacturer’s name: Reckitt Benckiser‚ Inc. Toxic Effects: irritation of the nasopharynx‚ burns on the skin and eyes‚ andblindness; chronic exposure causes tooth discoloration‚ dermatitis‚ and sensitivity to light. Individuals who ingest the substance have coughing‚ vomiting‚ chest pain‚ shortness of breath‚ and burns of the esophagus and stomach. Antidotes: Treatment involves removal
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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current non-executive Chairman of Unilever N.V. and PLC is Michael Treschow while Paul Polman is Group Chief Executive. Unilever’s main competitors include Danone‚ Henkel‚ Mars‚ Incorporated‚ Kraft Foods‚ Nestlé‚ Pepsico‚ Procter & Gamble‚ Reckitt Benckiser‚ Sara Lee and S. C. Johnson & Son. PEST ANALYSIS A PEST analysis is used to identify the external forces affecting HUL .This is a analysis of HUL’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating
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contrasts with with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. Global leaders in the FMCG segment are Anheuser-Busch InBev‚ Nestlé‚ ITC‚ Hindustan Unilever Limited‚ Reckitt Benckiser‚ Unilever‚ Procter & Gamble‚ L’Oréal‚ Coca-Cola‚ Carlsberg‚ Kleenex‚ General Mills‚ Pepsi‚ Gillette etc. Companies that work with FMCG are the companies that will always stay strong during financial and economical dips because because
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Advertisement --- Role and overview of the industry. | March 21 2013 | A comprehensive report on advertising‚ which tells us that what advertising is‚ what is it role‚ who are the parties involved. The report also tells us about different Media of advertising like Television‚ Radio‚ Print and OOH advertising‚ | | Advertising Advertising is paid non personal form of communication from an identified sponsor using mass media to persuade or influence an audience. Advertising promotes ideas
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Gilmore (1999)‚ The Experience Economy: Work is Theatre & Every Business a Stage‚ Published by Harvard Business Press‚ 254 pages. 2. HUL Website (http://www.hul.co.in/) 3. HUL CLSA Conference‚ Investor Presentation (24th Sept.‚ 2008). 4. Reckitt – Benckiser Website (http://www.reckittbenckiser.com/site/RKBR/Templates/Home.aspx?pageid=1) 5. Colgate – Palmolive Website (http://www.colgate.co.in/app/Colgate/IN/HomePage.cvsp) 6. Emami Group Website (http://www.emamigroup.com/Brands) 7. CMIE
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For marketing students at IIM Ahmedabad‚ 9th of January‚ 2011‚ is anything but a typical Sunday. They have resisted the temptation to join their batchmates in a lazy basketball game and appear oblivious to the cheerful riotous frenzy of the kite festival on the banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function
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Executive Summary Fantastik is an all-purpose cleaner made by SC Johnson that has two main product lines; the Fantastik Original and the new‚ more powerful‚ Fantastik Evergreen. These are not just regular chemically made cleaning products but are 100% environmentally safe. Fantastik is currently the market leader with 37.9% and has an extremely loyal consumer base following the SC Johnson brand but they are currently losing market share due to a lack of positioning by the company. One main advantage
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A) Watch this BBC clip http://www.youtube.com/watch?v=FzxGyKyzfP8&feature=related and discuss the problems with globalization. Do you believe it is possible for a global company to simultaneously achieve the goals of global efficiency and integration‚ national responsiveness and flexibility‚ and worldwide transfer of knowledge and innovation? Discuss Globalization has many apparent issues that were highlighted in the video. One of the problems shown was related to non renewable resources. A globalized
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