International Business Strategy Lecture 1: Globalization. Perspectives on strategy. Module Themes and Learning Objectives • International Business Environment module is focused on the external environment of the firm and how the external environment impacted firm operations and strategy. • INTERNATIONAL BUSINESS STRATEGY is about international business from a firm perspective: – We will examine the strategies that firms use to engage in international business – We will also look at how firms decide on and implement international strategies
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• Product (or service) management includes a wide range of management activities‚ ranging from – the time that there’s a new idea for a product – to eventually providing ongoing support to customers who have purchased the new product. Product strategy Product management and its role in company management Lecture 1 • Every organization conducts product management‚ whether it’s done intentionally or unintentionally. Product related decision proces as content of scientific interest In literature
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Explain steps required in turnaround strategies. Justify with an example. Emphasis is on speed of change and rapid cost reduction and/or revenue generation. Managers must prioritise things that give quick and significant improvements. Although used interchangeably‚ restructure is different from turnaround. Operational Turnaround The focus is on ways of improving the operation of the business and designed to halt the decline. Strategic Turnaround The focus is on adjusting
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Executing Strategies in a Global Environment Federal Express‚ known today as FedEx was developed by Fred Smith in 1973. Mr. Smith saw need for customer to receive packages sooner than 1-3 business days; this was the norm for express mail 40 years ago (Hill & Jones‚ 2013). Federal Express changed the structure of air cargo industry and improves on the overnight delivery service (Hill & Jones‚ 2013). In this paper‚ it will analyze value creation frontier of FedEx‚ determine which four building blocks
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company and its growth patterns Examining the Strategy Formulation variables faced by the company – By identifying‚ developing and implementing a strategy to counter the economic slowdown Target Audience • • • Postgraduate Management Students with substantial work experience Business Executives under going MDP in General Management / Business Policy Participants of Advance Courses on Strategy Formulation and Implementation Key Words Strategy‚ Growth‚ Slowdown‚ Internet ‚ Verticals
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International Strategy Internationalization has been the most important force to reshape the competition and industry profitability in the last half-century. It still remains an appealing strategy for firms to lower cost‚ expand market and achieve better performance. This essay will first discuss the patterns of internationalization in general‚ and then move on to analyze the reasons why firms internationalize‚ among which the establishment of competitive advantage is crucial. More attentions will
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Case 1: IT at COSCO (#9-305-080) 1. What do you think of COSCO’s past IT/ERP strategy and IT (and/or SC) capabilities? Until the 1990s COSCO did not establish any global IT / ERP strategy. With the investment in an IBM AS/400 mainframe computer in 1988 COSCO made the attempt to form a common and user-friendly IT platform. Nevertheless until 1993 every company of the COSCO group operated their own software in the following four business fields (1) scheduling‚ (2) finance‚ (3) container management
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STRATEGY FORMULATION: Objectives: After you have studied this chapter‚ you should be able to: 1. Know the porter’s generic strategy 2. Describe the 5 powers of P’S 3. Explain the Essentials of Balance Score card 4. Discuss the Strategic Evaluation and Control Strategy Formulation - Stage of strategic management that involves planning and decision making that lead to the establishment of the organization’s goals and of a specific strategic plan. The Five Power P’S There are five power
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Introduction For this module Session Long Project I picked Nike‚ Inc as the multinational company to study. Here we will discuss the origin and history of this company and its profile. We will also cover Nike ’s international activities and how they managed to become today ’s world ’s leading supplier of athletic shoes‚ apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around
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Introduction The core of this presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines
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