PRADEEP K. CHINTAGUNTA* In studying retailer pricing behavior‚ researchers typically assume that retailers maximize profits across all brands in a focal product category. In this article‚ the author attempts to study empirically the extent to which three factors affect retail prices: (1) the effects of payments from manufacturers to the retailer other than regular promotions‚ as well as the effects of additional costs borne by the retailer for these brands; (2) the retailer’s objectives specific
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Pricing strategy is an idea implemented into a plan to get the most favourable price for a service or product that will give way the highest profit. Pricing is one of the most important elements of the marketing mix‚ as it is the only mix‚ which generates a turnover for the organisation. The remaining 3p’s are the variable cost for the organisation. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing
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Shelby Dinkel Wagoner English IV 28 November 2012 Death Penalty: Morally Wrong? Appropriate Punishment? Since 1976 when the death penalty was reinstated by the United States Supreme Court there has been approximately 1‚317 convicted criminals executed. Out of those executed‚ 12 were female. These executions have been held in 34 different states with Texas being the highest at 37 percent. The majority of the time lethal injection and the electric chair were used. However‚ gas chambers‚ hanging
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fluctuations in foreign exchange rates have on the pricing decisions of export marketing managers? Globalization is no longer an abstraction but a stark reality that virtually all firms‚ large and a small‚ face. Firms that want to survive in the 21st century must confront all encompassing force that pervades every aspect of business. However‚ exchange rate fluctuation is an issue that affects the decisions marketing managers make about pricing. Management faces different decision situations‚
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Appendix C Match the psychological theories with the appropriate statement(s): __Psychodynamic Theory __Trait Theory __Learning Theory __Sociocultural __Humanistic Theory A. Individualism versus collectivism Sociocultural B. Popular theorist Eysenck initiated the five-factor model. Trait Theory C. The healthy personality is found in balancing the social self with the individual self. Humanistic Theory D. Genetics determine the traits for a healthy personality
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Punishment Fails to Teach Socially Appropriate Behaviors Have you ever wondered why after you punish a child‚ he will most likely commit the offense again when you are not looking? The reason punishment is so ineffective in stopping an undesirable behavior is simple. Punishment is only effective for a certain period of time. Punishment does not teach students to act appropriately. Instead‚ it can increase undesirable behaviors. The best way to get desired behaviors is through reinforcement‚ either
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1a The finance profession has had difficulty in developing a practical approach to measuring risk premiums and thus investor’s required rate of return ‚ but financial managers most often use a method called the capital asset pricing model (CAPM) .The capital asset pricing model (CAPM) is the standard risk-return model used by most academicians and practitioners. The important concept of CAPM is that investors are rewarded for only that portion of risk which is not diversifiable. This non-diversifiable
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Free Speech‚ Spamming and Censorship Spamming Censorship The practice of indiscriminately broadcasting messages over the Internet Electronic Mailbox Protection Act requires those sending spam to indicate the name of the sender prominently and include valid routing information. Comprises 25% to 50% of all emails Done via credit – debit cards details ‚ telephone calls ‚ emails ‚ SMS Solutions :Junk Mail filters ‚ Automatic Junk mail deleters ‚ URL blockers‚ Anti Spam legislation
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doors of the airport but there were too many people. Eventually he got though and made it into the airport. John looked around and saw airport security. John though as he went through airport security‚”might be uncomfortable but i’m safe”. it appropriate to change society norms to improve the society. Society norms should not be changed in regards to decreasing airport security because airport security protects us from terrorist attacks and The Department of homeland Security is using its Influence
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1 – What has been Southwest’s traditional pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Southwest’s traditional pricing strategy has been the choice of buying cheap airplane tickets for just basic transportation services‚ without any extra service‚ such as meals. Even though there is many people that buy expensive tickets just to have all the comfort that others airlines offer‚ Southwest decided to do the opposite and selling just
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