The Roles of Consumers’ Need for Uniqueness and Status Consumption in Haute Couture Luxury Brands Chelsey Latter‚ Curtin University‚ C.Latter@curtin.edu.au Ian Phau‚ Curtin University‚ Ian.Phau@cbs.curtin.edu.au Chris Marchegiani‚ Curtin University‚ Chris.Marchegiani@cbs.curtin.edu.au Abstract This paper adds knowledge to the field of consumers’ need for uniqueness and status consumption and provides an insight into Australian Generation Y consumers’ purchasing intentions toward an haute couture
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Consumer choice: Do I really want this? Can I afford it? Is there something better? Price: How much is it?This is usually one of the first things you want to know. If the price of a good is more than you can afford‚ you will probably not buy it. Consumers want the best value for their money: that is‚ they want to pay the lowest price for the best quality. Price is one of the main factors affecting consumer decisions. Age: As a baby‚ you most probably wanted a toy or rattle. Now you are a teenager
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1 Marketing and financial services: an overview Contents • Learning outcomes 6 • Introduction 7 • The financial services industry 12 • Marketing 13 • Marketing services 16 • Financial services 20 • Technology 22 • Corporate social responsibility 22 • After the credit crunch 22 • Summary 23 • References 24 • Further reading 24 • Exercises 25 • Case study: Long live mutuality! The friendly society 25 March 17‚
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Studies‚ Dehradun. ABSTRACT Although research into CSR and consumer behavior is still relatively young‚ there exists a growing interest in studying the links between CSR and marketing. The Indian consumers are now well aware that‚ in pursuing their business endeavors‚ companies now have to show more responsibility towards society and the environment where they are operating and at the same time do managers increasingly see CSR as a marketing tool to help create a competitive advantage. But what is
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An Empirical Study of Consumer Switching from Traditional to Electronic Channel: A Purchase Decision Process Perspective Alok Gupta* (agupta@csom.umn.edu) Bo-chiuan Su (bsu@mgt.ncu.edu.tw) Zhiping Walter (Zhiping.Walter@cudenver.edu) ALOK GUPTA (agupta@csom.umn.edu) is an Associate Professor of the Department of Information and Decision Sciences‚ Carlson School of Management‚ University of Minnesota‚ USA. He received his PhD in Management Science and Information Systems from the University of Texas
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Contents 1.0 Situational Analysis Error! Bookmark not defined. 1.1 Current Marketing Mix Error! Bookmark not defined. 1.1.1 Current Product Error! Bookmark not defined. 1.1.2 Current Price 1.1.3 Current Distribution 1.1.4 Current Promotion 1.2 Environmental Scanning 1.2.1 Political/Legal Environment Error! Bookmark not defined. 1.2.2 Economic Environment 1.2.3 Social/Cultural Environment Error! Bookmark not defined. 1.2.4 Technological Environment 1.2.5 Natural Environment 1.2
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Market Potential A market potential is an estimate of the maximum possible sales opportunities for a commodity or group of commodities open to all sellers in a particular market segment for a stated period under consideration Before going to the stage of establishing market potential‚ commodity grouping must be established in such a way that the individual commodities concerned are uniform with respect to the demand function. Since most products do not greatly differ from others‚ consumers
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Curvilinear effects of consumer loyalty determinants in relational exchanges. Journal of Marketing Research‚ 42‚ 96–109. CrossRef‚Web of Science® Times Cited: 32 PolyU eLink Ajzen‚ I.‚ & Fishbein‚ M. (1980). Understanding attitudes and predicting social behavior. Englewood Cliffs‚ NJ: Prentice-Hall. PolyU eLink Anderson‚ E. W.‚ Fornell‚ C.‚ & Lehmann‚ D. R. (1994). Customer satisfaction‚ market share‚ and profitability: Findings from Sweden. Journal of Marketing‚ 58‚53–66. CrossRef
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| |Level: |ACL1 |Assignment Type |monthly | |Module Name: |Marketing fundamental |Assessor’s Name | | |Student’s Name: |Pradip Waghmare |Read Submission Date | 24/01/2012
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CONSUMER EDUCATION PROVIDES THE RIGHT PLATFORM FOR THE SELECTION OF THE GENUINE PRODUCT AND ELIMINATION OF THE DECEPTIVE PRODUCTS. ______________________________________________________________________________ INTRODUCTION Consumer education is the preparation of an individual through skills‚ concepts and understanding that are required for everyday living to achieve maximum satisfaction and utilization of his resources. It is defined as education given to the consumer about various consumer
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