It has not been easy for Haier to build its billion business from a failing refrigerator factory in a Chinese port city. Haier made its first pot of gold dogmatically relying on higher- quality products and reliable service. The founder CEO of Haier Ruimin Zhang has a “three thirds” sale goal: one-third from goods produced and sold in China‚ one-third produced in China and sold overseas‚ and one-third produced and sold overseas. In order to achieve the ambition‚ Haier became one of the first Chinese
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Haier: Taking a Chinese Company Global 1. Why was Haier so successful in China? What differentiated it? Haier group is a multinational company specializing in the production of home appliances and customer electronics. It was founded by Zhang RuiMin at 1984 and has been very successful in China. And its succe Haier: Taking a Chinese Company Global 1. Why was Haier so successful in China? What differentiated it? Haier group is a multinational company specializing in the production of home
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Supply Chain Management Conference 2004 Haier Supply-chain Management Presented by: Liang Haishan‚ Vice President of Haier Group Logistics 1 Supply Chain Management Conference 2004 Haier Statistics Haier has experienced continuous turnover increase over the past 19 years after the establishment. Sales Ranking on Brand Basis (Source: Euromonitor) Logistics 2 Supply Chain Management Conference 2004 Background info of Haier Supply-chain Management Shortened product
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“Excellence in Sustainability”. Marketing Business Weekly. P 262. Retrieved from: http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Chinas_Internet_obsession_2546 China Home Appliance Industry Report‚ 2009—2010 Crain. C.(2006‚ October). Haier Group capitalizes on materials research. Plastic News. 18 (31); 9. United States. Datamonitor. (2008‚ April). China—Household Appliances. Datamonitor Industry Market Research. United States. Fisher & Paykel Appliances Holding Limited Annual Report
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Managing Performance at HAIER Group F1 Nivedita Konduri (12133) Noel Joe Paul (12135) Shayak Gupta (12151) Tushar Nagalkar (12160) Vaibhav Jetwani (12161) PROBLEM IDENDIFICATION Is it feasible to implement and adopt the Haier’s performance management systems beyond China ? ENVIRONMENTAL ANALYSIS PESTC POLITICAL * In 1985‚ many local Chinese companies were bureaucratic and inefficient with respect to customer needs and quality control. * By 2006‚ HAIER become the sixth largest
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Comparison between Great Wall Motor and Qingdao Haier Huagang Su Melinda Sonia Sims EDUTL 108 Winter‚ 2012 Comparison between Great Wall Motor and Qingdao Haier The industry profile ("Consumer Durables & Apparel Industry Profile: Global"‚ n.d.) reports the worldwide development and market condition regarding consumer durables and apparel industry. To begin with‚ the industry profile defines the consumer durables industry as “The global consumer durables and apparel industry group
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what Haier is. Initially‚ he positioned Haier is a manufacturer with high quality. Moving on‚ he pushes himself to re-position Haier as a service provider. Therefore‚ under his strong desire for innovation‚ Haier not only produces home appliances‚ but also provides services to provide a better life for consumers in China‚ even in other countries globally.
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Analysis Company Introduction Company current situation Haier Group is the No.1 brand of large-size household appliances in the world. So far‚ Haier has established 25 manufacturing bases‚ 10 R&D centers‚ and 19 overseas trade branches. The company has more than 70‚000 employees all over the world. During six consecutive years‚ Haier’s brand value amounted to $14 billion in 2010 and is ranked as the No.1 of the “top 500 Chinese brands”. Haier is also named as “the most valuable Chinese brand” on
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and Shared Knowledge‚ Industrial and Corporate Change‚ 2‚ p351-p386 Rob.R‚ and Zemsky.P‚ 2002‚ Social Capital‚ Corporate Culture‚ and Incentive Intensity‚ RAND Journal of Economics‚ 33‚ p243-p257 Ruimin.Z‚ 2007‚ Raising Haier‚ Harvard Business Review‚ Yi. J.J & Ye.S.X.‚ 2003‚ The Haier Way: the Making of a Chinese Business Leader and a Global Brand‚ London: Homa & Sekey Books
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Haier Background In 1920s China‚ a small factory opened in Qingdao‚ Shandong province‚ to manufacture refrigerators. Though the Qingdao factory survived for more than sixty years‚ by the early 1980s‚ poor management and heavy debt nearly forced it to declare bankruptcy. At the same time‚ the opening of the Chinese economy to the international market saw an influx of foreign companies seeking investment opportunities. One such company was Liebherr Haushaltergäte (Liebherr)‚ a leading German appliance
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