policies‚ they have already entered products close to those already available in India such as carbonated waters and fruit drinks. For promotional activities‚ Pepsi has a sponsorship at Navrati‚ a TV campaign using sports and celebrities while Coca-Cola has events and lifestyle focus such as vacations giveaways. For pricing policies‚ Pepsi uses an aggressive pricing policy to get immediate market share from Indian competitors while Coca-Cola have huge reductions up to 15-25%. For distribution arrangements
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To whom it may concern: It is with great pleasure that I am writing this letter of recommendation for XXX. I have known XXX for the past six years. Based on my experience with XXX‚ I can say without a shadow of a doubt that she is one of the most talented and hardworking students in our school. She is always willing to go the extra mile in order to take her work to the highest level. In her final year at school‚ she obtained the best results and awards in Book Keeping and Accounts and
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Letter of Recommendation It gives me a lot of pleasure to recommend Mr. Amrit Singh Bains for graduate studies at your esteemed university. During the years of my teaching experience in the present college I have come across a wide spectrum of students considering all of his personal qualities. I would place him among the top 10% of all the students that I have taught. Amrit has been my student for 2 years. I have taught him various subjects in this period‚ as listed below: Computer Architecture
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terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other hand‚ had consistent growth. The market for carbonated beverages
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In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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As the Head of Computer Science department‚ it gives me immense pleasure to pen down a recommendation letter for an ambitious student like Sarang Metkar. A hardworking and intelligent student with an excellent grasping power is how I will describe Sarang. My association with him as a final year project guide is sufficient to gauge his intellectual capability and state his suitability for the graduate program from your University. His never-ending quench for acquiring knowledge on new technologies
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PART 1: INTRODUCTION Preface ____________________________________________________________ _ Branding is a way to differentiate a company‚ product or service from its competitors‚ and establish a personality that is both unique and appealing to potential customers. It is a multifaceted‚ multilayered process and discipline that aims at establishing long and profitable relationships with stakeholders. It begins with a branding strategy and is implemented throughout an organization and communicated
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MEMORANDUM Date: Dec 10th‚ 2012 To: Osama Emad‚ HR Director From: Amer Yakoub‚ Ahmed Yasin; Events Department Subject: Selection of new Events Manager Introduction: We have to hire a new employee by Dec 20th‚ 2012 to fill the empty position of Events Manager. Background: We have done 3 interviews because our events manager has resigned recently and we need to replace him as soon as possible. To identify the best candidate we put this offer in Emarat Al Yawm and Al Ittihad newspapers
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. Page #6-10 Procedures used to collect data…………………Page #11 Presentation and explanation of data………….. Page #12-14 Interpretation of data……………………….…...Page #15 Findings …......................................................... Page #16 Recommendations…………………………….. Page #17 ACKNOWLEDGMENTS The successful completion of this study would not have been possible without the cooperation of a number of people. Consequently‚ I will like to thank almighty God‚ for given me the strength knowledge
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Recommendation of ¡°Got Milk?¡± Ad for Application in South Korea I. Recommendations and Summary of Analysis To appeal to a Korean audience‚ the facial expression and the gestures of a model should be changed as the model hold a cup of milk‚ and make a smile. The ¡°Got Milk?¡± ad is one of the typical masculine and low context American culture ads. Angelina Jolie¡¯s facial expression and gestures are very aggressive‚ tough‚ and masculine. The ad entitles ¡°Got milk?¡± which is a very direct way
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