and Demographic 1) Lifestyle has great influence on the use of Pepsi products‚ and their advertisements are designed accordingly. 2) Most of the US populations are now practicing healthier lifestyle preferences. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet colas instead of beer and other alcoholic beverages. 3) In this ever growing “green” global society‚ Pepsi must make it a point to adhere to solid waste management regulations
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Investment Recommendation for Centagenetix Date: April 23‚ 2001 Todd‚ After looking over the material regarding Centagenetix‚ I have a recommendation as to whether or not MPM should invest in Centagenetix. I realize that we have spent a great deal of time and resources on this project already‚ and that Harvard Medical School is anticipating that this deal will go forward. I also realize that backing out of the deal now could reflect badly upon MPM and upon you‚ but my recommendation is that MPM
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http://maxbrandequity.com/Documents/What%20PG%20taught%20me%20about%20Brands.pdf 3. The Power of Brand Equity http://www.thinkingleaders.com/archives/964 Questions: Write what you believe are the current global brand positionings for Coke and Pepsi (the brands‚ not the companies)? Few other companies in the world have been able to construct and manage their brands as well as these companies. Much of the successful of these companies can be attributed to way in which they have managed their
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Case Study: Coke and Pepsi in India: Coca-Cola controlled the Indian market until 1977‚ when the Janata Party beat the Congress Party of then Prime Minister Indira Gandhi. To punish Coca-Cola’s principal bottler‚ a Congress Party stalwart and longtime Gandhi supporter‚ the Janata government demanded that Coca-Cola transfer its syrup formula to an Indian subsidiary. Coca-Cola balked and withdrew from the country. India‚ now left without both Coca-Cola and Pepsi‚ became a protected market. In the
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Recommendations Here are some recommendations for Weatherpruf Shoes Waxes which hope can help to improve the competitiveness. The potential strategy is based on 4Ps. Product: On the product side‚ Weatherpruf can use brand extension strategy. A brand extension extends a current name to new or modified products in new category. For example‚ Swatch spread from watches into telephones and Honda stretched its company name to cover different products such as its cars‚ motorcycles‚ marine engines and
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NEW BALANCE CASE STUDY If you have a company and do business internationally‚ in today’s global world you have to compete with your rivals and be strong in the market. Reducing your cost is one of the effective ways to be competitive and strong. That’s why majority of companies seek low cost producer‚ labor etc. As we know China is the best example with its low cost labor‚ outsource etc. So China is very attractive for the companies doing international business. Most of them outsource more of their
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Guillermo Furniture Store Recommendation Guillermo Furniture is facing a new era where decisions of change have to be made. Considering this veteran business‚ it must up hold its reputation while still bringing in profits to keep the business afloat in this competitive business world. The company faces three alternatives to change including distribution‚ foreign production‚ and technological advances in equipment. The consensus of recommendation is to remain competitive‚ keep profits up‚ and maintain
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Role of Ethics and Compliance in Pepsi-Cola PepsiCo has a deep commitment to bring forth sustainability in growth by the empowering of its people (PepsiCo Inc.‚ 2011). PepsiCo employees embrace a culture that promotes responsibility and provides the building blocks to trust (PepsiCo Inc.‚ 2011). The company prides itself on being both environmentally responsible and socially conscious this pride is garnered by six guiding principles (PepsiCo Inc.‚ 2011). PepsiCo set forth principles that
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Introduction The purpose of this report is to present the findings of an analysis which was conducted on SAS (statistical analysis software) in order to make a buying recommendation to the organization for the best BI (Business Intelligence) software package. Business intelligence can be a tremendously valuable tool for organizations such as ours when it is used properly. The ability to look at the results from the analysis of actual business data and make decisions is critical for our success.
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CHAPTER 7 Summary of Findings‚ Conclusions and Recommendations The study made the Pili pulp as the center of development‚ a nutritious food material. The product is made for culinary purposes‚ salad dressing‚ shortening‚ for canned sardines and other food preparations. It has more nutritional benefits than the existing cooking oil products in the market. The objective of this study is to determine the viability of producing cooking oil from extract of Pili pulp and the additional source of income
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