Starbucks Corporation Board of Directors and Board Committee List As of March 20‚ 2013 Board of Directors Howard Schultz (Chair) Starbucks Corporation‚ chairman‚ president and chief executive officer William W. Bradley Allen & Company LLC‚ managing director Robert M. Gates Former Secretary of Defense Mellody Hobson Ariel Investments‚ LLC‚ president Kevin R. Johnson Juniper Networks‚ Inc.‚ chief executive officer Olden Lee PepsiCo‚ Inc.‚ retired executive Joshua
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Recommendation New product development strategy In order to increase the sales and make more company profit‚ launching a new product is considered as good ways to the new product development strategy. Based on the Dutch Lady product life cycle‚ it can maintain its loyal customers for those who are always look for the innovated product by using the new product innovation. Dutch Lady Company can launch some products which focus on elderly. They can produce more product like milk‚ it must contain a
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Starbucks was opened in1971 and has become one of the greatest international corporations today. Marketing professionals know that the secret to success is a strong brand that incorporates a well-founded name and logo‚ as well as advertising slogan. This essay will discuss the benefits and risks associated with changing any of these three aspects. The Starbucks Corporation changed their logo in certain cultural circumstances. This will be used to demonstrate the importance of keeping a specific name
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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I.History Trung nguyên is the most famous coffee brand in Vietnam. It was created in 1996 by Mr.Đặng Lê Nguyên Vũ. During student life in medical school of Tây Nguyên‚ Mr.Đặng had a question about coffee farmers’ life. Although the price of a cup of coffee wasn’t cheap‚ but why‚ farmers were still poor. This question encouraged him to find the answers. He and his company suffered from many accidents‚ but they kept on trying. Those experiences brought them a good background for opening more shops
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Past progress Budget The budget for our Halloween party is RM70000 and our finance department had approved this budget. This budget includes expenses such as decoration‚ advertisement‚ catering‚ rental and presents. We will have a make-up competition during the Halloween party. The budget for champion is RM1000‚ runner-up is RM500 and the third place is RM250. We also had some present give to the other participants. That day‚ our company will also organise a lucky draw which is budgeted at RM2000
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I am writing to you in support of xxxxxx and her desire to attend your University for the Master’s program. Though many students ask me to make this request on their behalf‚ I only recommend students whom I feel are well-suited for the program of their choice. xxxx is one of those students and therefore‚ I highly recommend that she be given the opportunity to attend your university. As a Senior lecturer of electronics and telecommunication department I have known xxxxx since the past 3 years. During
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June 01‚ 2011 THE MANAGER One Tagaytay Place Hotel Brgy. Sungay Tagaytay City Dear Sir/Madame: This University‚ San Pablo City Campus is offering both Four – Year Bachelor of Science in Hotel and Restaurant Management (BSHRM) and Diploma in Hotel and Restaurant Management (DHRM). As a requirement for their graduation‚ students should undergo On – the – Job – Training (OJT) program for a total number of three hundred twenty four (324) hours. In this connection‚ I earnestly request
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Cited: Starbuck ’s Annual Report 2001. http://www.starbucks.com/investor reltations
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Coffee is the world’s second largest traded commodity it is used not only for drinking but for soft drinks and cosmetics as well‚ it is second only to oil according to all imports and exports from all countries. They are two main types Arabica coffee (most people are used to this and are more popular) and there is Robusta coffee. In the last two years the prices of coffee have been gradually falling (Ycharts. (2013). Coffee Arabica Price) alongside this‚ the supply of coffee has also been falling
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