Management | NIVEA | | | | Deanne Dharmai | 5/20/2012 | | TABLE OF CONTENTS 1. Executive Summary … 3 2. Introduction … 4 3. Marketing Mix … 5 4. Ansoff Matrix … 8 5. BCG Matrix … 12 6. STP … 13 7. Promotion Strategies … 14 8. Conclusion … 16 9. Reference … 17 EXECUTIVE SUMMARY Nivea as is a leading skin care brand in the world. This report is based on how Nivea uses the various
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NIVEA: MANAGING A MULTI-CATEGORY BRAND1 NIVEA‚ one of the oldest and biggest cosmetic brands in the world has successfully transformed itself from a single skin care brand to a trustworthy and contemporary personal care brand for all family types. The brand stretched itself by sub-branding to many new segments‚ always nursing the core mother brand NIVEA and its “Gestalt”. [Company Background] Background As 2005 drew to a close‚ executives at Beiersdorf’s (BDF) Cosmed division [Brand DNA] NIVEA‚
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Introduction Nivea is a well-known brand within skin care and body care. It is part of a range of brands produced and sold by Beiersdorf. Beiersdorf‚ founded in 1882‚ has grown to be a global company specializing in skin and beauty care. Nivea brand represent very high quality beauty care and skin product. Nivea products close to its customers‚ regardless of where they live. They know what customer need and coming up with new products. The numbers of consumers are becoming increasingly interested
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After shave Nivea Coordonator: Lect. Dr. Anastasiei Bogdan Studenti: Avram Maricela Georgiana Stanciu Elena Magdalena Grupa 1421 CUPRINS CUPRINS.................................................................................................................................................................2 REZUMAT INTRODUCTIV.................................................................................................................................3 CAP. 1 DESCRIEREA PIETEI........
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Lee Hsien Loong was sworn in as Singapore’s third Prime Minister on 12 August 2004. Mr Lee was first elected Member of Parliament (MP) in 1984 as a candidate of the People ’s Action Party (PAP) and has been re-elected six times‚ most recently in 2011 as an MP for the Ang Mo Kio Group Representation Constituency. He was elected to the Central Executive Committee of the PAP in 1986‚ and became its Secretary-General in 2004. Mr Lee was appointed Minister of State in the Ministry of Trade and Industry
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Describe two pieces of data that NIVEA used when preparing its marketing plan to relaunch NIVEA FOR MEN. The NIVEA team used the SWOT analysis to assess the business and brand position and to know where their competitors are. They also used a marketing strategy these strategies set out how the objectives would be achieved within the designated budget set by the management team. 2. Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products. They used football sponsorship
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marketing planTHE TIMES 100 Edition 14 Nivea For Men: Developing a marketing plan Answer sheet 1. What is the difference between product range and product mix? The product range are the different types of products from one particular category e.g. drinks orange‚ lemonade‚ raspberry‚ whereas product mix are the different categories of product that are sold e.g. drinks‚ sandwiches‚ fruit etc 2. How would the increase in marketing awareness affect Nivea s day to day operations? More staff‚ more
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Nivea VS Vaseline Introduction Due to Metro sexual trend‚ product for men is growth very fast in the last 2-3 years. Not too many companies invested in this market until the first quarter of 2007 Beiersdorf‚ leader of men’s lotion market see the opportunities to invest in this market segment and to promote themselves as a fresh lotion for men‚ called “Nivea for men”. It helps dry skin of men to become smoothly and healthy skin. After entry of Beiersdorf‚ Unilever followed into this market
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01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands NIVEA‚ ELASTOPLAST‚ ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other‚ irrespective of which categories they operate in. The NIVEA range includes product types ranging from female face and body products to men’s
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PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy
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