Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
Premium Brand Branding
Core Benefit 5 3.2 Actual Product 5 3.3 Augmented Product 6 4. Segmentation & Positioning strategy 6 4.1 Market Segmentation and Targeting 6-7 4.2 Market Positioning 8 5. Consumers Behaviour 8-10 6. Recommendation 10-11 7. Conclusion 11-12 8. Appendix 13 9. References 14-15 1. Introduction In Malaysia the weather is always hot like summer‚ and therefore most people do experience body odour. A way to reduce body odour is
Premium Marketing
www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers‚ deodorant and shower products. In 1980 when Beiersdorf‚ the international company that owns NIVEA‚ launched its NIVEA FOR MEN® range internationally‚ it broke new ground with its aftershave balm product
Premium Marketing
Study #8: NIVEA NIVEA‚ one of the largest skin and face care brands in the world‚ was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics‚ and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean‚ fresh‚ and natural it has become a timeless product recognized by its blue tin and white type face. Its first introduced NIVEA Crème in
Premium Brand Brand management Branding
the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men expended
Premium Marketing
THE TIMES 100 Downloaded from The Times 100 Edition 13 - http://www.thetimes100.co.uk Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires
Premium Marketing Pricing
Introduction This assignment highlight on positioning strategy for Nivea For Men within the wide. NIVEA is one of the families of brands owned by Beiersdorf‚ the international skincare company and it began in 1911(Nivea for Men - Brief‚ 2011). In 1980 Nivea launched NIVEA FOR MEN globally‚ and it was very famous among the male as it was the first product that are alcohol-free. Market segment Market segmentation is the key strategic concept in marketing today (Michael N. Tuma‚ 2011)
Premium Marketing
consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product‚ they were able to determine that women were buying for the men which allowed them to shift their focus to really targeting the men so they would not only
Premium Marketing
Situational Anaylsis: External Environment:pestal trend‚ 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors:
Premium Economics United Arab Emirates
Catholics (26 million); approximately 3.5 million Muslims. Language: German. Education: Years compulsory--10; attendance--100%; literacy--99%. Health: Infant mortality rate (2008 est.)--4.03/1‚000; life expectancy (2008 est.)--women 82.26 years‚ men 76.11 years. Persons employed (April 2009): 39.88 million; unemployed (April 2009): 8.6% of labor force. Government Type: Federal republic. Founded:
Premium International trade