Virgin Mobile USA Analysis [pic] August 08‚ 2009 Table of Contents Table of Contents 2 Introduction 3 Internal Factor Evaluation (IFE Matrix) 4 External Factor Evaluation (EFE Matrix) 5 Porter’s Five Forces 6 Porters Generic Forces 6 Financial Analysis 7 Competitive Profile Matrix 8 The Marketing Mix-The 5 P’s 9 Key Issues 10 Boston Consulting Group (BCG Matrix) 11 GE / McKinsey Matrix 12 Space Matrix 14 Recommendations 16 Introduction Virgin Mobile is a great company
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ANALYSIS FOR VIRGIN ATLANTIC � DONE BY: FATIMA ASLAM GHULAM HUSSAIN ID: 200600347 INTRODUCTION AND OVERVIEW: � The idea for the airline stemmed from the creator of the Virgin brand‚ Richard Branson. In 1977‚ seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the world’s top six record companies by the early 1980s‚ Branson launched his new creation‚ Virgin Atlantic Airlines
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Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with the
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Threats and recommendations of BMW: In this part‚ this report will focus on the discussion of BMW’ threats of brand equity‚ and contrapose the threats give some recommendations. Additionally‚ there are some considerations in brand equity that is a series of capital and liabilities related to a brand’s name and logo that plus or minus the value provided by a product or service to a group or that group’s customers (David A. Aaker‚ 1996) of BMW and is includes the BMW’ awareness‚ BMW’s recall‚ BMW’s
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Marketing Plan of Virgin Media 1. Terms of reference This report describes the marketing plan for Virgin Media a major player in the Digital television market in UK. Virgin Media (formerly NTL Incorporated) is an UK-based entertainment and communications company. In February 2007‚ the company’s name was changed from NTL Incorporated to Virgin Media. It provides television‚ broadband‚ fixed line telephone and mobile telephone services
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Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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VIRGIN ATLANTIC GLOBALIZATION Virgin operates in the third era of Globalization (2000 onwards) where everything is connected through the Web. This means that Virgin use extensively Internet and other technological platforms to conduct its business. The Globalization of Virgin Atlantic contributed to capture the international market and to the improvement of the organization‚ but still there are some challenges experienced that influence the organization policies and the decision making‚ they
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Case Study Assignment_ Decision Essay: Virgin America 1. Brief summary of case Virgin America is a United States-based airline that began service on August 8‚ 2007. The airline’s stated aim is to provide low-fare‚ high-quality service for long-haul point-to-point service between major metropolitan cities on the Eastern and West Coast seaboards. Their current audience is upper-middle class 18~30-year-olds who enjoy having a crazy‚ wild time and fly four to six times per year. However‚ compared
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Virgin Atlantics primary problem is that they were operating in the middle of the optimal utility model. Their slogan had become “Offering a First Class service at less than First Class fares”. In which Virgin Atlantic is offering high quality at a low cost‚ which keeps them in the middle and not profitable. It seems that Virgin Atlantic did not take into account that offering a premium service as they were would come at a premium cost for them and when throwing in low cost fares into the mix they
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Dear Dr. xxx‚ I was hoping you would be willing to write me a letter of recommendation. My name is John Smith‚ and I am a Junior majoring in Biology. I took your Microbiology 102 course in fall of 2011 and finished with an A in the class. I will be applying for a position on Dr. Allen’s cytology research team‚ and the application is due by December 3. While I was in your class‚ I became fascinated with the fundamental processes of life that happen on a cellular level. I am very interested in working
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