Hong Kong Institute of Vocational Education (Lee Wai Lee) Higher Diploma in Sales and Marketing – YEAR 3 Marketing Planning ZARA Course code/Class: 21905F/3D Group members: Chan Oi Yee (3) Chan Wing Sum (4) Cheng Jacqualine Wing Chun (5) Chiu Ka Man (9) Fong Ka Man (13) Leung Hoi Yi (22) Lecturer: Ms Cherry Tsui CONTENT INTRODUCTION EXCECUTIVE SUMMARY SITUATION ANALYSIS (PEST) SITUATION ANALYSIS (SWOT) SITUATION ANALYSIS (5 FORCES) OBJECTIVES (SHORT TERM) OBJECTIVES (LONG TERM) OBJECTIVES
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functions are carried out in your chosen organization. Evaluate the effectiveness of these functions and provide recommendations accordingly. Write a report on your findings and analysis for functions of management in your organization . Profile Zara is one of the largest international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. Zara welcomes shoppers in 86 countries to its network of 1.770 stores in upscale locations in the world’s largest cities
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Challenges Faced by Zara in the United States In the United States‚ fast fashion accounts for only 1% of the $181 billion U.S. apparel market‚ compared to 10% in the EU1. Although they are running 1000 retail stores efficiently‚ only 44 of them are located within the U.S.2. Zara has emerged as a global fast fashion leader as they are able to get up to the instant trends on their shelves within 2 weeks compared to their competition’s 6 weeks to 4 months‚ while still operating on a low-cost model
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billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures forcing the retailer to order 9 months in advance. Competitors like Zara have very fast and efficient logistics with excellent lead time. Nimble competitors are offering low prices as well as achieving many deliveries per year of new fashion items. M&S decided to pursue a new strategy of improving their product appeal
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The main objective of their marketing activities is to react swiftly: Zara is able to design‚ produce and deliver the product to the customer in just one month. The main reason for this is that Zara does not forecast the designed clothing. Fabrics and garments are the only materials to be purchased on the basis of forecasts. Their main strength is to capture real-time information on the shop floor and develop designs on the basis of this information: so-called ‘commercial managers’ conceptualize
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In medieval times‚ shields were used to shield and protect a knight or soldier. They are also a way to distinguish where the soldier is from and what family background they have. Rulers and noblemen created symbols on banners and shields to help identify each knight. An emblem represented a ruler or family. This helped identify knight’s heritage. During combat‚ a knight can tell who they are fighting by the emblem or symbols. Over time‚ symbols started showing up on clothing items or surcoats
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The main strategic aim and objective for the nearest period is a dynamic development of the Bank and achievement of a qualitatively new level with the standards of the Basel Committee on Banking Supervision. The development strategy of the Bank is based on the components‚ which together will ensure strengthen of the financial and economic situation of the Bank and the preservation of its credibility with its customers. Main strategic aims of Joint Stock Commercial Bank «APABANK» (Closed Joint Stock
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Demographically‚ the Roman Empire was an ordinary premodern state. It had high infant mortality‚ a low marriage age‚ and high fertility within marriage. Perhaps half of Roman subjects died by the age of 5. Of those still alive at age 10‚ half would die by the age of 50. Roman women could expect to bear on average 6 to 9 children. At its peak‚ after the Antonine Plague of the 160s CE‚ it had a population of about 60 million and a population density of about 16 persons per square kilometer. In contrast
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Explain the data collected by Zara to predict the trend. What makes the middle aged mother to buy cloths in Zara while the daughter aged in mid 20s buys Zara clothing? Because it is fashion able and up to trend. By collecting data and focusing on shorter response times‚ the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara can move from identifying a trend to having clothes in its stores within 30 days. That means Zara can quickly and catch a winning
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Zara International was a retail shop originated in La Coruna‚ Spain in 1975. It was clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders
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