Moral Intensity of Ford Pinto Case Magnitude of the Consequences From the perspective of senior managers who made the decision‚ the magnitude of consequences introducing the Ford Pinto to the market is small. To support this point of view‚ Ford vice President firstly cited several statistical evidences. In 1975‚ only 12 of 848 deaths‚ which associated with passenger-car accidents in which fires also occurred‚ involved occupants of Pintos. And in 1976‚ the number of occupant fatalities in fire-associated
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As the Head of Computer Science department‚ it gives me immense pleasure to pen down a recommendation letter for an ambitious student like Sarang Metkar. A hardworking and intelligent student with an excellent grasping power is how I will describe Sarang. My association with him as a final year project guide is sufficient to gauge his intellectual capability and state his suitability for the graduate program from your University. His never-ending quench for acquiring knowledge on new technologies
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MEMORANDUM Date: Dec 10th‚ 2012 To: Osama Emad‚ HR Director From: Amer Yakoub‚ Ahmed Yasin; Events Department Subject: Selection of new Events Manager Introduction: We have to hire a new employee by Dec 20th‚ 2012 to fill the empty position of Events Manager. Background: We have done 3 interviews because our events manager has resigned recently and we need to replace him as soon as possible. To identify the best candidate we put this offer in Emarat Al Yawm and Al Ittihad newspapers
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Paper # 2 Ford Hybrid 09/13/2012 Abstract Which stages of the project life cycle are evident in the case study? Did Martens select the right two project managers in Patil and Wright? What are toughest challenges faced by the project manger’ during a high visability and high risk project? Would you like to have been involved with the Ford Escape Hybrid project? Paper # 2: Ford Hybrid The Ford Escape Hybrid program was the midterm step of the company’s steps of sustainability. The
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. Page #6-10 Procedures used to collect data…………………Page #11 Presentation and explanation of data………….. Page #12-14 Interpretation of data……………………….…...Page #15 Findings …......................................................... Page #16 Recommendations…………………………….. Page #17 ACKNOWLEDGMENTS The successful completion of this study would not have been possible without the cooperation of a number of people. Consequently‚ I will like to thank almighty God‚ for given me the strength knowledge
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Recommendation of ¡°Got Milk?¡± Ad for Application in South Korea I. Recommendations and Summary of Analysis To appeal to a Korean audience‚ the facial expression and the gestures of a model should be changed as the model hold a cup of milk‚ and make a smile. The ¡°Got Milk?¡± ad is one of the typical masculine and low context American culture ads. Angelina Jolie¡¯s facial expression and gestures are very aggressive‚ tough‚ and masculine. The ad entitles ¡°Got milk?¡± which is a very direct way
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TOM FORD Born in Texas in 1962‚ Tom Ford went on to become arguably the most influential designer of the last decade. Having initially trained as an actor‚ he studied interior architecture at Parsons School of Design until 1986‚ and went on to take positions at Perry Ellis and Cathy Hardwick‚ before joining Gucci in 1990. Ford was hired by Gucci’s then creative director Dawn Mello as chief women’s ready-to-wear designer‚ and later appointed design director. When‚ in 1994‚ Gucci was acquired
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Analyze Ford ’s decision to introduce the X-type to broaden Jaguar ’s appeal from niche player to major competitor in the luxury segment. Tata Motors recently introduced the Nano‚ the world ’s least expensive car. The Nano fits Tata ’s strategic goal of building a low-cost car for the Indian market. Give your opinion‚ backed by evidence and sound reasoning‚ on whether Tata can succeed in targeting both the very low end of the auto market as well as the high end. What would they have to do to pull
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Ford KaThe launching team of Ford Ka is facing a changing marketplace for innovative and fresh approaches to segmenting the small car market with attributes that could resonate with the evolving markets. It is recommended that the team should segment their market based on life style and behaviors (i.e. psychographic) to target Freedom Lovers and Attention Seekers then later stage Sensible Classics as below: Stylish and modern urban and suburban individual with acceptable income levels; this group
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Historically‚ car manufacturers including Ford segmented buyers according to their income and age. Ford used these figures to classify small car buyers into four target groups. • Financially constrained buyers (single men and women without children <100‚000 FF) • Average income‚ more youthful/expressive buyers (100-250 thousand FF‚ single men/women/childless couples) • Average income and/or family constrained buyers (full nesters‚ empty nesters 100FF and above) • Higher income‚ not family constrained
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