Case 8: Panera Bread Company 1. Panera Bread’s strategy is to make great bread broadly available to consumers across the US. The vision was to provide consumers with a high quality‚ authentic‚ fresh-dough artisan bakery and upscale quick-service dining experience. The following key elements comprise the Panera Bread strategy: a. Capitalize on market potential by opening both company-owned and franchised Panera Bread locations as quickly as possible. Management planned to expand the
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CASE STUDY 1: PANERA BREAD COMPANY 1. What do you describe as Panera’s purpose‚ mission‚ and strategy? To satisfy customers with fresh baked breads‚ gourmet soups‚ and efficient service. Their strategy is to watch and carefully time market trends and orient the company toward innovating to fulfill consumers. 2. How well has Ron Shaich utilized the open systems model of organizations in moving Panera Bread Company forward in its competitive environment? I believe he has done a
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Panera Bread Company is a leader in the easy casual restaurant industry with multiple café-bakeries located in 36 states‚ of the United States. Panera operates under the banner of Panera and Saint Louis Bread Company. Almost 400 of its 1‚027 bakeries are company-operated and the remainders are franchisees. Panera Bread’s core competencies are in their market niche‚ offering a premium specialty bakery and café experience to suburban and urban residents. Penera’s focus is offering their
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MGMT: 479: Strategic Management Panera Bread. Still Rising Fortunes? Kokou T. Klu Columbia College Recommendation for issues facing the company. Finding of facts‚ and recommendation. The cruise line industry is‚ without a doubt‚ one of the most popular and prosperous tourist industries in America today. According to the American Association of Port Authorities (AAPA). I have been hired as a strategic management consultant
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Business Stratgery / Case: Panera Bread Company / Igor Maas / 02.15.2008 The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial
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Panera Bread’s sales growth rate for 2003 was 28.1% and 38.1% in 2002; therefore the sales growth rate for the company is increasing at a decreasing rate. The decreasing rate of sales growth may be attributed to the company’s current marketing strategy. The company’s ad-to-sale ratio was only 2.1% compared to the category average of 4% Also; Panera Bread does not have a lot sufficient of bargaining power with its suppliers‚ which may affect its net income. A loaf of bread in every arm is the
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Panera Bread Company (2010) Company Strategic Audit Contents Intro 3 Strategic View and Decision Making 3 Growth Strategy 4 Market development 4 Market penetration 5 Product development 5 Differentiation (according to Porter) 5 Vertical Integration 6 Concentration Strategy (Focus Strategy) 6 Competitive advantage 7 Core Competencies 8 Business portfolio 9 Business development 10 Abell type model: 11 Customer Groups: 11 Technologies: 11 Needs of customers:
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Panera Bread began in 1981 as Au Bon Pain Co.‚ a fast-casual bakery and café chain‚ founded by Louis Kane and Ron Shaich. Throughout the 1980s and 1990s‚ the chain grew along the east cost of the United States and internationally. It dominated in the bakery-café category. In 1993‚ Au Bon Pain Co. purchased Saint Louis Bread Company‚ which was founded by Kenneth Rosenthal. At this time‚ the Saint Louis Bread Company was in the midst of renovating its 20 bakery-cafes in the Saint Louis area. The concept’s
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Panera Bread is an upscale fast casual restaurant with 2‚000 company-owned and franchise-operated bakery café locations in 46 states‚ the District of Columbia and Ontario‚ Canada. Panera Bread is known for its sandwiches‚ soups‚ salads‚ coffee‚ pastries‚ and of course‚ the freshly baked bread! Taking that one step further‚ Panera Bread is committed to clean ingredients‚ a transparent menu and making a positive impact in communities.. Panera Bread also has a list of Cultural Values and Concept Essences
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Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods‚ made to order sandwiches with the company’s fresh bread‚ salad‚ custom roasted coffees‚ and other café beverages. Opportunity: Panera bread can increase sales by targeting families for meals during breakfast and dinner hours. Strategy: Panera may inform customers of food specials during the times
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