History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
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UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization
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Myriam Riedel‚ brand leader Out Of Home Company Context • On any given day‚ two billion people use Unilever products to look good‚ feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton‚ Dove‚ Carte d’Or‚ Skip • Unilever is the leader in the ice cream category on the In Home and Out Of Home business with brands like
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UNILEVER Everyday 150 million people buy a unilever product to feed themselves or clean themselves or their homes. Employing over 206‚000 people in over 100 countries and 2000 alone in uk achieving an annual sales of about 900 million pounds in UK‚ unilever today is one of the largest international company today. Like many companies even unilever has faced its ups and downs. it was established in the 1885 and faced many difficulties until the end of second world war‚ even though in spread in fragments
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------------------------------------------------- MARKETING: Group 1 ------------------------------------------------- Case: Chandon‚ Pierre (2004). Unilever in Brazil: Marketing Strategies for Low-income Consumers (Question 1 a & b) a) Discuss whether marketing and branding can create value for poor consumers. Marketing is the performance of activities that seek to accomplish organisations objectives by anticipating customer or client needs and directing a flow of need satisfying
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July 6‚ 2007 DISTRIBUTION RESTRUCTURING AT UNILEVER PAKISTAN On Jan 01‚ 2002‚ Musharaf Hai presented a new vision at Unilever head quarters in Blackfrairs London for Unilever Pakistan (UPL). The vision stated to be a Rs 38 billion company by 2008. This vision required double digit growth from the first year and Customer & Channel Development (C&CD) had to contribute Rs 30 billion. On her return Hai was determined to realize her vision and to optimize her resources. However‚ Hai’s aides were
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Within Unilever‚ Simatic IT Interspec is used to manage all Production Item specifications from Ingredient and Packaging Materials that are received‚ to Finished Products. Simatic IT Interspec is currently in use in both its Foods and Home and Personal Care businesses across a variety of geographies. For example it is operational across the Foods Division’s European business in a variety of countries and companies‚ and in the Home and Personal Care (HPC) Division North American businesses. Plans
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The following report pertains to Unilever Company. This report is an analysis of the internal and external factors of Unilever. This analysis will give an overview of the industry intensity and the profitability by using The Porter’s Five Forces approach. Overview Unilever was created in 1930 through the merger of Margarine Unie‚ a Dutch margarine company and British based Lever Brothers‚ a soap and detergent company. Over the next decades‚ Unilever continued acquiring companies and brands
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Contents Section 1 Introduction 3 1.1 Introduction to the topic 3 1.2 Introduction to UNILEVER 4 1.3 Project objectives 5 1.4 Research Questions 5 1.5 Research approach 6 Section 2 Information Gathering 7 2.1 Sources used and reasons 7 2.2 Description of method used to collect information 8 2.3 Limitation of gathering information 9 2.4 Ethical Issues 9 2.5 Ratio Analysis 10 2.5(a) Limitation of ratio analysis 11 2.6 SWOT analysis 13 2.6(a) Limitations of SWOT analysis
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Report Introduction and Overview Hindustan Unilever Hindustan Unilever is India’s largest FMCG (Fast Moving Consumer Goods) Company. It is working in India since 75 years. It has 35 brands with 20 distinct categories like soaps‚ detergents‚ skin care‚ toothpastes‚ tea and coffee‚ water purifiers‚ etc. It has around 16000 employees in the firm and its turnover was around ₹21‚736 crores in 2011-12. Unilever has 52% share holding in HUL. Some of its brands include Lifebuoy
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