competitiveness in the industry. Segmentation analysis was used for further study of the ice cream industry in Russia. The analysis was carried on key variables like distribution channel‚ buying behavior‚ geographic locations‚ and product characteristics. Recommendation: Ice-Fili will need to focus on the strengthening of its distribution channel through various efforts including marketing and raising of capital while focusing on its long history and brand recognition. Above all‚ availability of its product to
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Silverado: Issues and Recommendations In 2001‚ internet based company Silverado launched the Live Trivia Game Show to showcase its recently developed technology‚ the Event Matrix. This technology allowed millions of people to interact with each other simultaneously. To attract millions of people to its website‚ Silverado hired the advertising agency Holland Mark Edmund Ingalls (HMEI) to develop and implement a $15 million marketing campaign. To support a large audience in its website‚ Silverado
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Draft Rationale Statement. Raven Investment Consultants has selected two stocks that would be excellent additions to your investment portfolio. Firstly we recommend Unilever a multinational food company‚ which has known growth in both revenue and volume in the third quarter thanks to strong demand from emerging markets‚ respectively a sales growth of 6 percent and a volume growth of 3.4 percent. The stock was the strongest climber on the Amsterdam Exchange Index. These results are largely due
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Dear Mr. Gritsch: In continuation of your email dated February 10‚ 2014‚ I have completed analysis of three projects: Juniper‚ Palomino and Stargazer. The risk levels in Juniper‚ Palomino‚ and Stargazer are low‚ medium‚ and high respectively. It is in the best interest of Piper Industries Corporation to move forward with the Stargazer project. Stargazer is selected due to its feasibility and risk level. From market feasibility study‚ some strategic customers have already indicated interest
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Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment 1. Based on the case study above‚ critically examine HUL’s Marketing strategy (STP) for Wheel since its inception and the reasons for the success of the brand. The core reason of the introduction of the “Wheel” brand from the Hindustan Unilever Pvt. Ltd. (HUL) was to damage control the loss of market share due to the short-sightedness and the complacent attitude of the senior level managers to the potential of low income
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Running head: GETMERECRUITED.COM: THE FUTURE OF ONLINE GetMeRecruited.com: The Future of Online Recruiting Services Lamont Taylor Capella University GetMeRecruited.com: The Future of Online Recruiting Services Introduction GetMeRecruited.com (GMR) is a relatively new online recruiting service that was established in August 2012. It is a web-based business designed to help male high school basketball players prepare and succeed in their aspirations to secure an athletic scholarship for college
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Gillette is going to choose a strategic option for Fusion and Fusion Power‚ its new breakthrough offering‚ which are following the MACH3‚ the former successful exiting offering‚ in order to increase sales of Fusion and Fusion Power of which sales are flat 10.6% in 1st quarter to 10.8% in 2nd quarter‚ which is little bit disappointing‚ compared to the MACH3 (See the Exhibit 1.) Decision I strongly recommend that Gillette should launch new advertising campaign with a promotion campaign‚ in order
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MRS. MERCEDES B. RODIEL June 3‚ 2013 Head‚ Document Processing Unit Bureau of Internal Revenue Cabanatuan City Dear Mrs. Rodiel: Christian Greetings! Our Bachelor of Science in Business Administration Major in Financial Management requires student in Office Practicum to undergo a 240-hour On-the-Job Training outside the campus to expose and orient them to actual business practices. In this
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Transaction analysis Problem # 1 Mr. Abul operates premium service‚ which has the following assets: Cash tk. 40‚000‚ supplies tk. 2‚000‚ delivery van tk. 30‚000 and truck tk. 60‚000. The business owes tk. 12‚000 for supplies previously purchased. The following transactions occur in the month of March 2004: March 01: Paid office rent for 3 month’s advance tk. 6‚000. 02: Purchased delivery van for cash tk. 20‚000. 04: Purchased supplies on account tk. 2‚500.
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Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
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