Marketing Management-I Project The Health Care Industry of INDIA Authors:- Neha Sikarwar‚ Souvik Roy‚ Boby Sebastian‚ Rahul Bedi‚ Vipul Bajaj METHODOLGOY Objective and scope of the project The objective of the project was to study the aspects of the Health care sector in India with respect to the Marketing segmentation‚ Issues at hand and opportunities of growth. Over the course of the project we worked together to document and record as much of our expertise as possible related
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Internet Research The effects of blogger recommendations on customers’ online shopping intentions Chin-Lung Hsu Judy Chuan-Chuan Lin Hsiu-Sen Chiang Article information: Downloaded by Assumption University of Thailand At 01:38 31 May 2015 (PT) To cite this document: Chin-Lung Hsu Judy Chuan-Chuan Lin Hsiu-Sen Chiang‚ (2013)‚"The effects of blogger recommendations on customers’ online shopping intentions"‚ Internet Research‚ Vol. 23 Iss 1 pp. 69 - 88 Permanent link to this document: http://dx.doi
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GROUP RECOMMENDATION USING EXTERNAL FOLLOWEE FOR SOCIAL TV XiaoyanWang1‚ Lifeng Sun1‚ ZhiWang1 and Da Meng2 1 Department of Computer Science and Technology‚ Tsinghua University‚ Beijing‚ China Department of Computer Science and Technology‚ Beijing University of Posts and Telecommunications‚ Beijing‚ China 1 muyushiok@gmail.com‚ 1sunlf@tsinghua.edu.cn‚ 1wangzhi04@mails.tsinghua.edu.cn‚ 2mengda0710@126.com 2 Abstract—Group recommendation plays a significant role in Social TV systems
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MARKETING ANALYSIS AND STRATEGY RECOMMENDATION FOR STARBUCKS COFFEE COMPANY INTRODUCTION The purpose of this report is to conduct market analysis and recommend appropriate marketing strategies for Starbucks Coffee. In the report‚ we will first look into Starbucks’s goal‚ its product and markets. Then we will look into the key actions and decisions that lead to the success of the company. After that‚ we will discuss the issues that Starbucks is facing in this competitive global market. For each
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Date: April 29‚ 2002 To: Dan Riordan‚ President From: Bradley Flagge‚ Vice-President of Operations Subject: Recommendation for Purchase of a New Two-Color Printing Press Introduction This memo is in response to your request for a recommendation concerning the purchase of a new two-color printing press. The purpose of this memo is to analyze two printing presses and recommend the best choice. The two printing press manufacturers I researched are Roland Press Inc. and Heidelberg Press
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We all recognise that the physical appearance of a person can affect her/his social or economic success in life. What is of major concern is the preoccupation with physical attractiveness and the questionable medical necessity of cosmetic surgery. The clamour for more regulation for cosmetic procedures‚ whether performed by medically qualified personnel or otherwise‚ need to be tempered by the public demand for freedom and self-expression.15‚16 Women‚ who are the major targets of endless efforts
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of Retailing 80 (2004) 159–169 The influence of online product recommendations on consumers’ online choices Sylvain Senecal a‚∗ ‚ Jacques Nantel a‚1 a HEC Montreal‚ University of Montreal‚ 3000 Chemin de la Cote-Sainte-Catherine‚ Montreal‚ Que.‚ Canada H3T 2A7 Abstract This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experiment was conducted with 487 subjects
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A REPORT ON INTERNSHIP TRAINING SAGAR LOGISTICS LIMITED Submitted in the partial fulfilment of the requirement for the award of the degree of MASTER OF INTERNATIONAL BUSINESS By SIDHARTH THOMAS REG NO: 11MIB111 2011-2013 SCHOOL OF COMMERCE AND INTERNATIONAL BUSINESS Dr.G.R.DAMODARAN COLLEGE OF SCIENCE (Autonomous) Affiliated to Bharathiar University and Re accredited with ‘A’ grade by NAAC‚ An ISO 9001:2000 Certified Institution Civil Aerodrome Post‚ Avinashi
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[pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) Roll
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Leslie Brinkman at Versutia Capital: Leadership Analysis and Recommendation 655 Words Introduction Versutia Capital experienced some early success in its infancy due to the emotional attachment its employees had with the company and its leader‚ Leslie Brinkman. Leslie provided a team oriented‚ supportive environment based on her core values that‚ in turn‚ attracted a diverse group of talented staff members. Initially this appeared to be a great foundation for long-term success. Unfortunately
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