HBS- Airborne Express Background Information Seattle based Airborne Express was the third largest express mail business in the 1990s. The product of two specialist airfreight carriers‚ Airborne Express began operations in 1968 and targeted businesses requiring regular‚ high-volume shipments of urgent items. Airborne maintained low cost operations by focusing on efficiency. We discuss how the express mail industry evolved throughout the 1990s and what Airborne did to remain competitive. How and
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AIRBORNE EXPRESS: THE UNDERDOG CASE STUDY QUESTIONS 1. Analyze the United States small package express delivery industry in the 1990’s using the Porter’s Five Force Model. Rate each of the five forces as either weak‚ moderate‚ strong or fierce. Justify your rating by using two factors under each force and describing how these factors affect the strength of the force. The Bargaining Power of Buyers The bargaining power of the buyer was somewhat moderate-to-slightly strong due to the
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How and why has the structure of the express mail industry changed? As express mail has become more commonplace it has become increasingly difficult for companies to maintain revenue growth. The top three companies serve over 85% of the market and competition is fierce. In addition‚ six second-tier players were hungry to make inroads and competition from the Post Office and even e-mail made prospects for large increases in volume unlikely. Investments in overseas markets mostly failed to pay-off
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Analysis [Airborne Express] Seoeui Hong 1316692 1. Identify the key buyers‚ products and geographies that Airborne Express‚ FedEx‚ and UPS try to serve. Are they similar or different? Airborne Express Federal Express UPS Product Line Air-express transportation + provides delivery service of small packages and documents FedEx Ground delivery (No shipment) (Business documents‚ electronic components‚ medical samples and replacement parts) Ground delivery + express delivery by
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Business School 9-798-070 Rev. May 23‚ 2007 Airborne Express The officers of Airborne Express could hardly be more pleased.1 Results for the third quarter‚ 1997‚ were spectacular. Revenues for the quarter were up by 29% over the previous year‚ and yearto-date net earnings had increased by more than 500%. Airborne’s management team knew that the great results were‚ in part‚ fleeting. As the third largest player in the express mail industry‚ Airborne had gotten a boost from the recent strike at rival
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Perform a Five Forces analysis of the US express mail industry. Force Players Competition Rivalry FedEx‚ UPS‚ Airborne Express‚ U.S. Postal Service and other second tier players like BAX global‚ DHL‚ Emery‚ RPS and TNT. High Substitutes E-mail‚ Fax‚ Telephone‚ Regular mail‚ Personal delivery Medium Buyer Power Consumer‚ businesses Med-High (Businesses can effectively negotiate prices and associated services) Supplier Power Suppliers for postal material‚ aircraft‚ airport‚ trucks‚ Labor
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Kunnikar Ngandee Chapter 1 : Globalization Talk it Over 1. Today‚ international business people must think globally about production and sales opportunities. Many global managers will eventually find themselves living and working in cultures altogether different from their own. Many entrepreneurs will find themselves booking flights to places they had never heard of. What do you think companies can do now to prepare their managers for these new markets? What can entrepreneurs and small businesses
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Airborne Express 3. Now consider the situation of Airborne Express in 1997: a. What activities does Airborne perform differently / more effectively than its competitors? Airborne Express is unique to its competitors in several ways. First of all‚ Airborne Express targets business customers that regularly ship large volume of urgent items‚ primarily to other business locations‚ by-passing residential deliveries and infrequent shippers. This allows the company to focus its deliveries to major metropolitan
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1.How and why has the express mail industry structure evolved in recent years? How have the changes affected small competitors? The US express mail industry is highly consolidated. 85% of the market is served by 3 service providers. There are six second tier players who serve the remaining 15%. FedEx and UPS lead the industry in services and innovation. The following trends have been observed in this Industry. Services: A host of services are provided to suit the needs to different businesses
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Exhibit: Five Forces Outline 1. Barriers to Entry—Medium to High for the following reasons: a) Economies of scale—the top three carriers (Federal Express‚ UPS‚ and Airborne Express) serve slightly more than 85% of the domestic express mail market. All three carriers deliver a high volume of packages‚ and thus‚ are able to spread fixed costs over more units. Also‚ each carrier has integrated technological systems that improved operational efficiency. In addition‚ intensive training programs
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